Lighting industry and the survival of small and large PK

This year the market environment has undergone tremendous changes, the economy is not very prosperous, and the level of consumer demand is increasing. At present, dealers on lighting products, markets and prices are more aware of the purchase is more preferred to choose the most cost-effective.

Market research found that this year, part of the fine and dedicated LED companies more than part of the day, big and full of better companies, which is reflected in the profit and product inventory this year. Multi channels of LED products compared to the stock, because the LED fluorescent tube, LED lamp, LED ceiling lamps and other products with little change, businesses do not worry about selling, small and medium-sized enterprises have more advantages in the LED fluorescent tube, LED lamp, LED ceiling lamps and other segments do specialization. "Big and complete" enterprise mostly to the whole category of inventory, or when the channel to the goods, if not the goods, so easy to cultivate customers may be lost, though, a lot of "big and complete" enterprise this year's inventory is not particularly large.

At present, the distributor of lighting products, the market and the price of a better understanding of the purchase is more inclined to choose the highest cost-effective products, rather than brand. In a certain category, some of the big and full brand market competitiveness of the company but not fine and specialized small and medium enterprises, the price is not fine and special small and medium enterprises to come.

Lighting industry and the survival of small and large PK

At present, the LED lighting industry, there is a thin and specialized companies erode big and full enterprise market share. Market downturn has become the fuse thin and dedicated means those who focus on the field of subdivision, more specialized in the field of subdivision of the enterprise, big and full means those companies larger, more complete product line of business. This year the market is not very prosperous, many people in the industry feel that this year in addition to SMEs to make money, many LED companies have not made money.

The reporter searched the semi annual report of listed companies and many of LED's three quarter report, the report shows that operating income, major investment projects have been, but the profit is not satisfactory, called "earned no money". Market boom, each company wants to master a large number of channel resources, the market downturn, each LED companies are trying to find ways to master more channel resources, sell more products, safety through 2013. Among them, one from the package extends to the downstream application of large enterprises recently revealed that in order to connect the package to the application market of the mouth, he has the idea of development channel, but the discovery channel construction good burn, last year has cast tens of millions in the channel, but with little success, he has used a product enterprise mergers and acquisitions. Good quality, the product category is complete, mature channel network construction this year, is currently in the search. Thus, even the production and sales of hundreds of millions of LED large enterprises, there is no difference in the channel and other manufacturers worry.

It seems the reporter, mentioned above, the first issue of LED companies appear in the product, the second problem can be counted on the channel head. Although this enterprise scale is large, but the advantage in the package, in the field of application of this enterprise product category is not complete, some styling products, and there is no competitive advantage in price, no wonder the channel is not optimistic. In another enterprise, although the size of the ratio mentioned above to the small number of large enterprises, but he wins in the product category is complete, the channel network construction is more mature, take him as a representative of "big and complete" enterprise too. But this is a "big and complete" enterprises encountered great difficulties in this year, the market downturn, LED lighting products prices declining, customers do not want to pay, a large backlog of inventory, cash flow has become persistent problems, day is difficult.