Lighting industry in 2014 four "turbulence and sentiment" keywords (two)

Keywords sentiment of the carefully chosen

In the LED era, it has become the past, LED lighting industry's rapid development of professional, innovation and speed, the power of a single enterprise may not have the resources to complement each other to achieve good results. For the current LED lighting industry pattern, whether it is for to hold together to break through strengthening the superiority, ahead of competitors, consideration, or set up outside Chinese LED lighting industry status, to create a national brand, resist foreign aggression, integration and cooperation between enterprises has become an irreversible trend, in this year the market is particularly prominent.

However, M & a easy, integration difficult. There are differences in management, culture and values between the two sides. The benefits of the merger although obviously, but to solve the traveling light, prone to the unrest, must step by step, otherwise it is difficult to achieve the desired effect, therefore, mergers and acquisitions to be careful.

Key words

A treat

The executives have fled, also seems to be confirmed with the domestic lighting industry is experiencing a large flow of talent "reshuffle" movement. In fact, whether it is a listed company or listed company executives to resign, occupation managers leave, this is normal business personnel changes, however, Li Xuliang resigned, and Wu Zhengzhe billion light part company each going his own way the board dismissed Wu Changjiang or in the industry caused extensive hot. Executives leave, the pain is inevitable, how to minimize the negative impact of the executive position? How to relax the mentality to face the change? This is undoubtedly the business owners need to pay attention to the subject.

Key words

Shenzhen City Lighting Engineering Co., Ltd.

At present, the product structure of the lighting industry overcapacity, market competition, product prices continued to fall, the integration of enterprises to accelerate the elimination of the industry increasingly prominent inflection point. As for the channel resources, enterprises can be described as "The Eight Immortals Crossing the Sea, Gexianshentong", especially in the competition for the master terminal market dealer resources, do not hesitate to use the brand, capital, network advantages, launch dealers battle, dealers also became marketable "xiangbobo LED lighting industry". Can make money is the most concerned about the issue of dealers, but also enterprises must sort out the problem. The enterprise for the dealer to work around the guidance and assistance, communication and control of the four aspects of development, must consider how to pull from the terminal, guide the dealer operating products, help dealers to establish distribution channels, to ensure smooth communication and control the dealer operation behavior way, hand in hand, to achieve a win-win situation.

Key words

More choices

Mobile Internet will bring rapid changes to the electricity supplier, its value lies in the Internet services everywhere. The time for users to contact the Internet has increased exponentially, as lighting manufacturers need to pay close attention to the development of mobile terminal. Compared with the traditional channels, electricity supplier channels has two major advantages: first, without geographical restrictions, wide audience; secondly, the circulation is shortened, low initial construction costs, profit margins, return time is short, easy to achieve flat management.

The traditional enterprises have mature channels, but in the face of menacing electricity supplier, may not be able to keep calm. Electricity supplier as an important complement to the channel, the potential should not be underestimated. Cooperation in traditional channels and electronic business the best way is to take the online sales and online services, the traditional channels as the electricity supplier logistics and experience center, and electricity supplier as the traditional channels of trade and promotion window, to distinguish the market by product segmentation, which is the trend of the development of the electricity supplier channels LED.