Lighting industry market forecast 2006

Lighting industry experienced a baptism last year, the more mature the development of the industry. 2006, cautiously optimistic about the economic situation in the situation, the various brands have begun a new round of contest. The prediction of the industry this year all kinds of movements, but also affect the various brands in one of the factors of the dog strategy in formulating the rules.

Therefore, in this issue for manufacturers offer a set of elaborate reports, reporters and industry veteran from the products, sales channels, price quotes, service system, human resources, intermediary platform, enterprise capital operation, the national macro policy, industrial pattern of many aspects such as the prediction of lighting industry trends this year. Hoping to help manufacturers develop strategic planning. At the same time, welcome the industry and the newspaper to continue to explore the topic of this year's industry development and so on. What will be better this year? At present, with the product as the core of the market competition environment, the beginning of each year, all the lighting business owners will ask such a question. In 2006, what is the market?

This reporter visited a number of industry celebrities, to listen to their part of the market prospects for the analysis and prediction of products this year, are sorted out for the majority of industry reference. Simple modern lantern will become mainstream products? The past two years, Wisdom F, Leah, Bai comely sales channels continue to improve, simple modern lantern products market fame. The general manager of Zhongshan Guzhen Lighting & Electric Appliance Factory Sun Yue comely at the end of last year revealed that in 2005 the development of Neso quite robust, franchise development to 119, more than 14 stores, in addition, this year the opening of the new store will have 16. Correspondingly, the annual output value of the plant grew by more than 30% over 2004, while domestic sales increased by more than 65% over the previous year. In 2005, simple modern lantern enterprises including Leah, Bai, comely is particularly calm. Bo Leah has just completed a new plant, and the plant is comely is in full swing construction, believe that they will be a big move, and in their lead, simple modern lantern market share will rise. In addition, the concept of "light health" began to take root in the hearts of the people, simple and concise design style of modern lanterns, to a certain extent, improve the utilization of light, conducive to the health of the light environment. At the same time, the young white-collar class has gradually become the protagonist of real estate consumption, they favor the simple modern lantern. All these factors will make the simple modern lanterns to win more space for development.

According to the analysis of experts predict that the line will be a simple modern lantern market mainstream products in 2006. Sheepskin lamp will continue to erode the ceiling lamp market? In 2005, sheepskin lamp has become one of the highlights of many household lighting products, from the overall market to reflect, last year's sheepskin lamp sales have seen a huge increase in the performance of some small sheepskin lamp is superior. Sheepskin lamp lighting Jialin recommended brand general manager Yang Yong, sheepskin lamp single product marketing director Hu Hai champion Hailing lighting light skin professionals said that small sheepskin lamp is an important reason for the sales growth is the product to replace the part of ceiling lamps market. So, in 2006, sheepskin lamp sales continued to grow, can continue to erode the ceiling lamp market? Yang Yong believes that as years of dominance in the field of home lighting ceiling lamp, being challenged by the new sheepskin lamp. Sheepskin lamp relative to the ceiling light, light color is more soft, more warm atmosphere, more novel style, suitable for the decoration of the room. Therefore, many families in the purchase of household lighting products, gradually tending to sheepskin lamp. Because the price is relatively cheap, small size, the occupied space is not large, strong adaptability, small sheepskin lamp in the crowded residence of the city more popular. In addition, consumer spending habits are changing, from the original pure lighting needs to turn to the need to enjoy life and lighting, ceiling lamps, styling products like this, in appearance, the color has been unable to meet consumer demand, the emergence of small sheepskin lamp just to meet the consumer demand. Although the small sheepskin lamp to seize some of the market share of light bulbs, but this does not mean that the ceiling will be eliminated or replaced. Hailing lighting marketing director Hu Haize analysis: from the perspective of the characteristics of the source, ceiling lamps and parchment lamp light is the two kind of different ceiling lamps, mostly is a cold light source, is the development direction of energy saving and environmental protection, long life; sheepskin lamp is a decorative lamp, is the development direction of style, style. Therefore, the same as home lighting two products in the positioning and consumption levels are different, there are differences. When consumers choose home lighting, the general will take into account the energy saving and environmental protection and other practical features, will take into account the decorative characteristics. Therefore, the indoor lighting products will depend on consumer emphasis on functional and decorative, if consumers tend to decorative products, so, sheepskin lamp will no doubt replace part of ceiling lamps market; if consumers pay more attention to the function of lighting products, ceiling lamps is a good choice. The result of this analysis is that they can not replace each other, but can only complement each other. But last year, the market situation of two kinds of products, the sheepskin lamp really grab a lot of ceiling light market share, especially in the two or three market.

However, due to the consumption of sheepskin lamp is still in an immature stage, at the same time, due to price, distribution and consumption concepts and other reasons, sheepskin lamp