Lighting industry need to clean up the brand confusion price high

Consumer prices opaque consumers Miss Wang in front of the store saw a floor lamp, priced at more than 2000 yuan, after the break of $900. Two days ago, Ms. Wang found a similar style of the Internet on the lights, the price of $600. Ms. Wang is very confused: the price of light in the end how deep? Many consumers said, because they do not understand the price, in the store to buy Lamps even bargaining, and finally do not know their purchase.

Lighting for decoration consumption in the increasingly high proportion of lighting stores more and more, but the lighting market competition as one falls, another rises, is also facing the unknown brand, high price, sign not congruent, the market still needs further specification. The industry believes that the lighting industry many problems, not only consumers feel very confused, brand enterprises have suffered, city lighting the future or will to blatantly trend. Consumer prices opaque consumers Miss Wang in front of the store saw a floor lamp, priced at more than 2000 yuan, after the break of $900.

Two days ago, Ms. Wang found a similar style of the Internet on the lights, the price of $600. Ms. Wang is very confused: the price of light in the end how deep? Many consumers said, because do not understand the price, in the store to buy Lamps even bargaining, and finally do not know whether the value of their purchase of light. Therefore, some consumers are more willing to choose the price intuitive and not too much water to buy lamps.

Lighting industry

The person in charge of a shop on a website in an interview revealed that last year's double eleven day sales reached 34 million yuan, is the store's 2011 annual sales of $28%. Industry sources, the price of opaque lighting industry has become the norm, do not know the price of the consumer, can only eat yabakui. Clearly is the threshold trend of lighting industry is low, the market operation relatively chaotic, lighting manufacturers in a store authorized by a dealer, a price of a store is not rare.

In order to protect the interests of manufacturers, distributors and consumers, regulate the price of transparent lamps will be a trend. 60% consumers to buy lamps will be counter-offer recently, the Beijing News joint Sina home lamp purchase survey shows that 64.3% of consumers in the purchase of lamps will be counter-offer. Survey data show that consumers buy Lamps in the store, only 20% of consumers said they would buy the price. And not according to the price of the transaction in the consumer, 50% of the actual transaction price and the price of a lot of difference, and feel that the price is almost the same as the consumer less than 30%.

Chen Yansheng, vice chairman and Secretary General of China Lighting Association, said that ordinary household lighting lamps, because of the large amount of wide, intense competition, the price is also more transparent. The product is known as lighting, because the individual demand is obvious, and the positioning is relatively high, consumers are not very sensitive to the price.

However, with more and more concerned about the price of the end consumer groups began to use lighting, the price of this kind of lighting is also in the direction of transparency.