Lighting industry reshuffle the five princes who can call the king

All along, Chinese lighting industry in people's eyes are a scattered and chaotic pattern. Small businesses, large enterprises, low degree of industry concentration. Compared with foreign countries, China's lighting industry scale is small, the cost can not go down, the quality is not, more importantly, the technology is difficult to improve the enterprise, the ability to resist risks is very low.

With the rise of the development of green lighting industry and LED lighting technology, lighting industry technical barriers began to increase, the industry began to develop centralized direction, some of the lack of core technology strength of small enterprises began to encounter the problem of survival, while others have accumulated enough strength in the lighting enterprises started to use this opportunity to local large-scale lighting industry in the new round of competition in the industry come out on top. In the Chinese market, the most influential lighting enterprises including OPPLE, FSL, OSRAM, NVC, PHILPS etc.. Facing a new round of industry reshuffle, the lighting giant has long been eager for a fight, big picture strategic blueprint for their.

NVC 800 million layout of energy-saving lighting industry to actively explore overseas

In the new form of economic development, energy-saving lamps have become the focus of major lighting giants competing development. NVC last July was established in Shanghai electric light source research and development center, the investment amounting to tens of millions of dollars, now the center has successfully developed a new generation of energy-saving lamps products.

NVC lighting industry in another project in lofty ideals and high aspirations are reflected more clearly, that is the Zhejiang large-scale production base put into use. After the completion of the production of the base, will form 20 energy-saving lamp automatic production line, with an annual output of 200 million energy-saving lamp size. In the field of energy-saving lamp production, the global production capacity of 3 billion, China accounted for 80%, of which exports of 40%, the domestic market in, the base of the production scale of the country's energy production capacity will be accounted for nearly 10% of the share of the lamp. NVC in Zhejiang generous layout of energy-saving lamp industry, will undoubtedly seize the great opportunities of lighting market in the future.

So far, NVC has established four production bases: they are Guangdong Huizhou Industrial Park, Chongqing Wanzhou NVC NVC Industrial Park, Shandong Linyi production base, production base in Zhejiang, four of the total area of nearly 1 million square meters production base. The four major bases of fully completed, marking the NVC has been ahead of other rivals, has completed the strategic layout of the national production base, forming a system of manufacturing rich products, complete category, large scale. Compared with other lighting giants, production capacity has become increasingly powerful NVC's core competitive advantage, support expanding market and the rapid expansion of the NVC industry.

In addition to the construction of large investment production base in recent years, NVC also conducted a large-scale expansion and refinement of the transformation of the channel. At present, NVC products channel already has nearly 3000 brand stores, covering all levels of the national market stratification. Channel improvement and autonomy for energy-saving lamps products NVC quickly occupied the market provides a good path.

In addition to the overall layout of domestic lighting industry production chain, NVC also hit, and actively explore foreign markets. In 2009, Brazil St Paul International Building Materials Exhibition, NVC with fresh and simple design style and rich product line, attracted global businessmen's attention.

In order to go out of the country, NVC actively explore for their mode of overseas expansion. Now the NVC has opened more than a dozen overseas brand stores, and set up offices and sales outlets in Vietnam, Malaysia, India, Philippines, Bahrain, Russia and other countries and regions, and the British NVC company UK introduced a number of experienced sales people, as in the later stage of the whole European market expansion, reserve the rich human resources.

OPPLE investment 1 billion Suzhou plant

In addition to the NVC, another domestic lighting giant OPPLE is also actively trying to increase investment, spend plant, in the lighting industry a new round of competition in an invincible position before the storm.

OPPLE recently announced that it will invest 1 billion in the construction of Suzhou Fen Lake Garden factory. In the global economic downturn, the majority of enterprises have taken a cautious investment in the case of conservative, OPPLE lighting has gone against the trend of expansion, spending huge sums of money to build factories, the move caused great concern in the industry.

In fact, the crisis is the opportunity, who can seize the opportunity in the crisis, who will be the ultimate winner. OPPLE's Lazi hand is the Yangtze River Delta, the layout of the whole Chinese, on the other hand is to pave the way for future international expansion. At the same time, the construction of the plant in Suzhou, will also help OPPLE diversified development, multi network development, channel three-dimensional and brand building, enhance the overall performance of OPPLE.

Insiders pointed out that the European Pufen lake new factory once completed, will make full use of Yangtze River Delta and Pearl River Delta two rich resources, accelerate the development of domestic and international two markets. First of all, this excellent sea and air transportation advantages for OPPLE products exported overseas to provide great convenience, the implementation of the overseas brand market strategy will be a tiger with wings added. Secondly, the new factory is located in the Yangtze River Delta economic circle, connecting the most economically developed provinces and cities in East China, is near the Chinese most potential and vitality of the market, with the area of mature logistics system, will help OPPLE East strategy upgrade. In addition, after the establishment of the Yangtze River Delta, the Pearl River Delta and Zhongshan base will form a double pull potential, enhance the economies of scale enterprises. It is worth mentioning that