Lighting industry small brands how to "live" big dealers?

Introduction: dealers bigger, strong, is not only a big brand, and the small brands do not want to understand the desire to cooperate?

For the development of LED lighting to today this situation, dealers have become public resources lighting market, lighting brand is a bridge to the rapid development in this market, because behind every successful LED brand has many high-quality dealers and win-win cooperation the wonderful story of industry communication, brand and enterprise to grow together in the development of the road, both sides finally reached your goal, let the brand in the market to take root and allow companies to grow rapidly, and the dealer in this process has become a regional distributor of the ranks of the king. The formation of high-quality dealers and after years of learning and upgrading constantly exposed to wind and rain, to get the status of today. Dealers bigger, strong, is not only a big brand, and the small brands do not want to understand the desire to cooperate? Small brands in urgent need of rapid growth to find high-quality dealer cooperation, how can we move the desire of high-quality dealers, and let the quality of dealers and small brands sitting on the same boat together? What do you think about the quality dealers? Finding the essence of things can also find a solution to the problem.

Moderate profit space is the first step in a stable relationship

The lighting industry dealers need to profit is a common sense of all cooperation with enterprises were known, the dealer profits only one channel, is the distributor of products they sell, so that all products are with the corresponding benefits. Quality dealer brand collocation must be interciting combined high and low, each dealer must have a high-quality lighting to the two big brands for the dealer brand pillar, certainly in circulation is relatively stable, the money can not sell, sell money is not the brand industry practice. As a dealer, in the portfolio, will configure the big brand as a market pioneer, re allocation of potential brand for their own profit, but that the potential type of brand awareness is not high, manufacturers and distributors need meticulous precision farming market will take to harvest. Many small brands in communication with dealers will make some mistakes, find that quality dealer sales will rise sharply, when sales rise requires low prices at market dealers, that it can let the market rapid warming, enterprises to achieve their goals. For example, with the consumer demand for healthy growing, and the drinking water quality becomes worse, the water purifier brand fast consumer cognition, this kind of product can not suddenly become after all consumers will use daily household appliances, and enter the industry brand is increasing, many small and medium-sized brands at this time in order to make their products quickly sold in the market, dealers began to ask the price, that price drop, sales rose, but in the later operation, sales did not rise, even started to decline, and the reason is because the manufacturers require dealers let dealers' profits, let the dealer lost sales power. To increase the sales price from simple requirements can be seen on the small brand dealers do not understand completely a strategy, brand dealers can not make money, but this is the effective weapon channels to develop, second tier brands don't maintain profit that is there any power distribution products dealers? As a small brand for the dealer to set aside a modest profit space, occupy a space for one person in the first dealer of the brand planning, will be looking for a solid relationship, expand sales method is the first step of small brand and quality dealer firm.

Personalized marketing plan is the foundation of sustainable development of the relationship between the two sides

Small LED lighting brands why not quickly bigger? There are many reasons, but the basic reason is nothing more than the lack of corporate funds, product attack is not strong, marketing strategies, such as the creation of new ideas. Dealers and small brands to be able to work together, mainly the value of the brand's potential, as a small brand, the market has a high quality dealers and their cooperation, the market will have a rapid success of the cornerstone. The potential of the brand to play, the advantages of the product is certainly the key, but the marketing strategy for the market is to make the brand landing magic. Big brands after years of market smelting, has been refined out of their own brand marketing strategy and marketing plan, only need to copy and modify it, big brands have a strong brand influence as a support, to promote the implementation of the unified plan in the regional market to promote the sales can also help push wave wave. Because of the small brand series of reasons, will not have their own unique brand marketing strategy, to adjust measures to local conditions, design marketing promotion plan separately for each regional market, as long as the brand positioning accuracy and product advantages express perfect, accurate channel promotion, small brands can also called male region. Small brand and quality dealers can continue cooperation and development, is a small brand will always pay attention to market trends, dealers and common development is conducive to the regional marketing promotion plan, products rose in the local sales, manufacturers naturally stable, natural can be more profound.

The depth of cooperation will dissolve the relationship between manufacturers

Dealers and manufacturers how to be able to maintain the interests and feelings can be intact, and can dissolve into a lot of enterprises and dealers are looking for solutions. Strong LED brand can be satisfied with the quality of the dealer to cooperate, is determined by the strong brand can bring benefits to the dealer. Although the funds and big dealer channel operation ability is very strong, but also can not account for the dominant position with strong brand cooperation, often in a weak state, often with the big brand game so that cooperation is uncertain, dealers should continue to grow, we need a stable partner. In a small brand advantage, it is not easy to do for dealers and enterprises reached under the harmonious relation, but since the brand can get high quality dealers favor, indicating that the brand has its reason. As a small brand also needs to be among the pioneers of the quality of their own market, the needs and desires of both sides are completely consistent, with a common ideal, the need for mutual benefit business model to form a joint force. For example, between the brand and dealer can use each other in the form of shares a common brand with each other in the market, when the brand and market in the resource investment, both sides will share, together with the largest energy and resources to seize the market research, product, brand, finally let the small brand glow great vitality. Of course, such a successful case is rare in the existing business, but can understand this new business model in advance, will walk in the forefront of the times. This kind of business model of mutual shareholding of the manufacturers, are now big brands in the cooperation mode to explore manufacturers. The United States is the first to try, but still mainly to the unilateral, manufacturers equity agents.

LED although the brand development is slow, but also have ideas to explore, high-quality dealers as business resources, many small businesses want to occupy such channels, but in cooperation with quality dealers, not only have the ideal operation method can be more practical, so that both sides benefit, and ultimately will be the main direction of the product as a dealer the company, and the enterprises have continuously support resources, only double the constantly running, to create the most favorable mode of cooperation, agree with the direction of common development.