Lighting industry: to win the channel is to win the terminal

Introduction: to win the channel is to win the terminal, the terminal has been proved to be the inevitable result of the progress of the times. Because, to win the terminal, it can more effectively close.

Strengthen channel terminal control efficiency

Industry is one of the most direct way to control the terminal, direct control of the dealer's home. There are some companies are doing the market, that is, in the first place to find the right dealer, to help dealers do business in the process of gradually grasp the dealer's home and local retail stores.

There are also some companies are doing the reverse market, that is, the company did not find the right dealer, or the enterprise did not find the dealer, the company believes that the market is the most important, to do the market before doing channel. The business relationship between the company and the local retail store directly, through the direct promotion of retail sales of the whole market, so that the products become popular products. At this time the initiative in the hands of the enterprise, and then choose the appropriate way to manage the market through the investment, the completion of the channel construction.

1, the establishment of basic files

Making retail distribution to establish the main sketch map, set up shop, store files

To build up the files of the competitors, to establish the dealer files, to establish the basic file. These files should be updated regularly to ensure the accuracy and integrity of the basic information.

2, the establishment of retail membership system

There are some enterprises set up a retail store member system, regular activities, increase the contact between the retail store and manufacturers.

3, the training staff of NVC

The clerk in the retail store is the biggest one in sales. A performance price ratio is very good product, if the clerk does not actively recommend, or even crack down on this product, its fate can be imagined. The training of the shop assistants can increase her recognition of the enterprise and increase the recognition of the products. Help the store staff to fully understand the product performance and indicators, increase sales skills.

The most fundamental thing is to have a good file, which is the basis of the local market conditions of the database, in the database on the basis of the end of the visit and held a variety of direct terminal activities.

No matter which method to control the most basic terminal retail stores is to improve its efficiency, to make the first retail store, brand identity, identity identification products manufacturers, rather than first identity dealers, manufacturers will have to grasp the problems in the retail dealer, switch to the new channel without affecting sales.