Lighting lords force LED brand war imminent

Said that if the financial crisis of 2008 the end of the commercial lighting in the "ten years", so, LED commercial lighting products, and let the people of commercial lighting in the next ten years full of expectation.

In 2009, NVC, and other traditional commercial lighting Sidon enterprises to step up strategic layout, to fall over each other for LED product development, commercial lighting town enterprise to show their LED commercial lighting products, such as the South China Sea, Rick Langshi lighting companies are also actively in LED commercial lighting market, the old Shang Zhaopin brand situation facing the new adjustment.

Silent 2009 contains a few restless

LED lighting industry in 2009 can be described as ink, favors the rash and too much in haste, the media and academia at Scarlett, many foreign brands actively into the field of LED. But in the LED business in the field of corporate and terminal market is relatively rational. As Raymond lighting sales director Ding Jianbo said, at present, export-oriented enterprises in emerging enterprises, to enter the LED field for commercial lighting, lighting enterprises is relatively conservative, veteran to force, mostly just launched the LED source of their products.

Raymond, sir, in the light of ancient gold this year tentatively launched LED commercial lighting products; Delta LED products are mainly exported to Japan market; okes LED according to increase rapidly, the main export; Honeywell Lonon began to focus on the development of LED lighting products, and formed a partnership with WAL-MART, the China in the 35 stores change LED lighting.

Thus, LED commercial lighting in 2009 although somewhat quiet, but many enterprises have begun to look gathered, or watch market, or tentative exploration, silent behind the passions and great energy.

Brand battle or in the next year, a comprehensive start

With the LED core patents in 2010 after gradually thaw, the price of LED chips will be significantly reduced, the cost of LED products will also be significantly reduced. At the same time, the implementation of government energy conservation policies, the development of LED technology, making the possibility of LED products into the government procurement plan increased. The emerging brands, export-oriented enterprises after this year's ready to prepare, next year's domestic market will become the main battlefield of the LED brand wrestling. Ray lighting plans to open 500 outlets in the country in the future, to further enhance the brand's influence in the country.

Raymond sales director Ding Jianbo said: any product to the market is the first commercial civilian, LED commercial lighting will naturally develop before LED home lighting. Reporters visited the market that 2009 is a year of LED decorative lights explosive growth, and the development of LED lighting will also be transferred from outdoor decorative lighting indoor commercial lighting.

Taking a broad view of the domestic market, a LED commercial lighting war has been inevitable, emerging brands, export brands in the brand war will become a new force to move the traditional pattern of domestic business.

Langshi lighting: high-power LED ceiling lamp can replace halogen lamp

Langshi illumination began to develop LED lighting products in the early 2004, is regarded as the forerunner of the domestic LED commercial lighting field. Product positioning in the high-end, both inside and outside. According to general manager Xie Lunhua introduced Langshi lighting, Lang scholar production of LED high power bulbs have to replace halogen lamp. The LED lighting products relatively complete, small aperture LED flowering bulbs to high power LED downlight and industrial lighting lamp, Lang scholar has production.

Xie Lunhua said: "the development and sales in recent years has been committed to Langshi lighting LED lighting products, has achieved a certain market share. In 2009 is the best sales Langshi for a year. Xie also predicted: the next 5-10 years, with the LED light efficiency and ease of use, LED is bound to set off a revolution in the field of commercial lighting source. "Mr. Xie said, Langshi illumination LED according to product determined to cooperate with the Monalisa ceramics, using LED commercial lighting products in its stores.

At present, Xie Lunhua intends to vigorously promote the LED commercial lighting in the domestic market, first rolled out in the domestic market, and then select the key areas of further promotion, and will actively participate in various exhibitions in the country to set the display cabinet, fully display the LED commercial lighting products.

Ray lighting: the creation of more than a hundred LED business according to professional Showcase

In the export market has the extraordinary performance of ray lighting, as early as 2007 on the formation of the LED sector, specializing in R & D LED commercial products. Today, according to its LED business products have been fully listed, and channel development work is being carried out in full swing. According to Rick lighting general manager Huang Rongkan introduced, step back in order to seize the market, Leike lighting this year focus on the development of LED lighting business outlets, currently in the country has launched more than and 100 commercial lighting products professional display cabinet.

Guangya Exhibition for the last two years, LED's photos are Leike lighting's flagship product, for 2009 years in the booth Leike Lighting Exhibition on appearance.

Ray lighting is currently the largest sales of LED ceiling lamp, followed by LED wall lamp and LED spotlights, these products in the European and American markets have begun large-scale popularity. But in the domestic market, the acceptance is still relatively low. "Mr. Huang Rongkan said," according to the sales volume of this year, LED products have reached 10 million yuan, in the future we will intensify efforts to promote products. "

Taking into account the current LED market is not yet mature, ray lighting throughout the country to find a considerable number of CO dealers, and give them the biggest discount, so that they enjoy the greatest margin of profit, in order to