Lighting professional marketing model needs to be reformed?

Respected for innovative mode of lighting manufacturers, in the choice of professional lighting stores, in addition to the store scale, geographical location, market positioning, government background, related facilities, property rights model etc., marketing planning and professional services are most concerned about.

Do not fight the scale of the fight channel, do not fight the background to fight marketing, in the lighting stores, supply exceeding demand today, this new concept of investment is increasingly accepted by the majority of professional stores, respected. Channels in the left, marketing in the right, for investment and operation of the store, both are indispensable. Therefore, a strong marketing team and a high-end planning team is a necessary condition for the success of professional stores.

Lighting professional marketing model needs to be reformed?

Why lighting professional store marketing model will be so concerned about it?

One of the reasons is that: at present, store operation mode is still in the stage of extensive and simple tradesmen, operation mode of homogeneity is very serious. Industry veteran said that in the past two years, some of the stores fell, they are not dead in the hands of competitors, but dead in their hands.

Two reasons: it is because the marketing mode and store store pre investment, settled, post management, investment returns are quite "into also Xiao He, be defeated also Xiao He" means.

"Although the current more and more stores emerge, the scale is bigger and bigger, but the industry is not difficult to find the store expansion or increase the number of more just bring changes in space, but there is no innovation mode, so these stores comprehensive competition ability is very weak, it is difficult to endure from the test of the market. "Guangdong province semiconductor lighting Specialized Committee Secretary General Guo Xiu said, in the design of operation mode, as operators have to store" share "mentality, to work with the owners to share the fruits of development.

Shanghai Lamps City is the introduction of brand customers and high-end products in the commercial area, exhibition area into the first enterprise display of new products and new technology, office zone into service agencies and related enterprises, three areas of mutual promotion and mutual relationship, and integration of related websites and electronic business platform, forming circular linkage inside and outside the region, for consumers to create value. In addition, Shanghai Lamps City also introduce the electronic commerce, the existing lighting professional website and Lamps City mall with seamless entity, the formation of network virtual circulation platform and entity trade circulation platform, and through the network advantage, unlimited extension of Lamps City of trade and service functions.

Shenzhen City, Southern China, said the successful operation of the store, including the weather, geography, and a lot of factors, but also the division of time.

Therefore, even if it is a thriving store must also change according to the changes in the environment, to continue to innovate, and constantly explore the market potential, so as to stand out in many stores.