Lighting stores the uncertain future of the rapid development of business

Review: domestic stores current situation in recent years, large and small, homogeneous lighting stores get together in many regions of the country opened, breaking the lighting area and sales area stores competition, resulting in some areas of the store appeared "saturation" phenomenon.

With the rapid development of LED lighting technology and products, in the traditional lighting stores in LED is also constantly occupy a larger market share. Over the past two years, there are a number of franchise LED stores around the country. So, what kind of store is the most suitable for the rapid development of the LED era? What kind of store can better promote the development of LED lighting? This article will carry on some preliminary discussions. The domestic market situation in recent years, large and small, homogeneous lighting stores get together in many regions of the country opened, breaking the lighting area and sales area stores competition, resulting in some areas of the store appeared "saturation" phenomenon.

In addition, with the increasing number of lighting stores, its volume is also growing. 50 thousand square meters and above large lighting stores and even its area of more than 2 times the ultra large lighting stores have been built, towards the "no maximum, only greater" direction. Due to the above some of the status quo, there will inevitably be some fierce competition between stores.

Lighting stores the uncertain future of the rapid development of business

In Jiangmen, Zhongshan Ancient Town and Siu Lam and other major lighting areas, the competition between stores is particularly fierce. Store more and more, and traffic is decreasing, sales volume will be reduced. As a result, facing the high rent pressure and electric business opportunities, the business needs of the store and the store has declined, rent and transfer phenomenon frequently staged, store rental rate has decreased, eventually even store the high floor berth whole floor empty phenomenon. The competition between the sales area of the market, due to the prosperity of the market than the market, the competition between cities and counties often lighting market.

Lighting market in the same city is less than a few, more than a dozen, will generally maintain a certain distance, or just one or two of the integrated store, lighting stores smaller scale. At present in the sales area, the new stores are very fanatical, the industry worried because sales area lighting stores basically in the mode of commercial real estate development, if not a good location of regional marketing radiation problem, is ultimately difficult to sustain. Visible, even if there is no impact of the electricity supplier, lighting stores itself is fighting". In the rapid development of the electricity supplier and O2O and other new mode, store the war becomes more turbulent and uncertain.