Long flat "old four" Southern China LG high step fall also quite?

Hisense, SKYWORTH, Xoceco, TCL to create Chinese tablet "new four forced LG, Samsung, Matsushita, SONY international" old four "in the Southern China market step by step fall, Southern China LG business model sparked controversy

Times reporter Wang Linlin

Recently, the Korean electronics industry on the issue of whether the high price of the issue has aroused controversy. Since, in the global market, LG electronics and Samsung Electronics in the field of digital TV has been higher than the foreign competition enterprise sales price, but China color TV giant Hisense, SKYWORTH, Xoceco, TCL began to enter the high-end market, and continued to expand in the low-cost market price strategy, and constantly improve the market share to LG as the representative of the South Korean enterprises are facing a huge threat, the Southern China occupation manager Du Hua business model has been questioned in the industry!

Southern China LG still sing high"

Du Hua, head of LG electronics and home appliances, said: "taking into account the future development and profitability, will adhere to the high price strategy in Southern China." While Hisense, Xoceco, Konka color TV giants have said that enterprises want to succeed in the high priced product strategy, not only to have and later differentiated quality and service, but also enhance the brand value of enterprises. LG electronics and Samsung Electronics Market in Southern China TV industry experience China can withstand the TV industry brand value and low offensive concern.

World famous Association pointed out that with Hisense, SKYWORTH, Xoceco flat-panel TVs in the international market continue rattling, kaijiangtuotu, its excellent R & D capability and scale of production, has attracted many international giants attention upstream. On the contrary, LG and Samsung market share and operating margins decreased, LG sales of 1 trillion and 821 billion 600 million won, 2.8% less than the first quarter, for the first time business deficit, caused a great impact on the market; Samsung Electronics sales over the first quarter decreased by 8%.

Du Hua model sparked controversy

According to the analysis of world famous brand association said: Southern China market mainly pay attention to consumers more cost-effective, but Du Hua ignored this point, Hisense, SKYWORTH and other Chinese enterprises attach great importance to the market share, because these enterprises Southern China occupation managers is respected even if the profit rate is low, but as long as the occupancy rate is high, the overall profit will be economic scale increasing "".

Reporter survey was informed that the production of 32 inches LCD TV in the United States sales price of up to $2300 to $2500 (about 2 million 300 thousand ~ 2 million 500 thousand won). On the contrary, the United States DELL and HP and China's Haier production of 30 inches LCD TV for only $1300 to $1400, compared with LG and Samsung's similar products cheap $1000 (about 1 million won).

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LG's biggest rival is China's air-conditioning companies

Recently, the United States Air Conditioner Corporation commissioned a lawyer to investigate of LG air conditioner Chinese imported from LG company in China, initially identified the production and export of air conditioner to the U.S. market dumping.

It is reported that the United States LG air conditioning unit price lower than the national average export price of 20.9%. Experts believe that, once the anti-dumping proceedings, the light will be a year to two years, which is undoubtedly a huge blow for domestic enterprises. But for LG, it can easily avoid anti-dumping bring obstacles, one is through exports to South Korea to the United States market; two is the LG you can immediately apply for market economy status to the United States, it is likely to be a trap LG.

2004, LG air conditioning loss of $300 million. Yu Yaochang believes that the air conditioning is the biggest rival LG China enterprises, with the rapid growth of exports of air-conditioning, in the international market is also a great threat to the LG, the LG is likely to use the action to curb China air conditioner production enterprises to enter the international market.