The flat-panel TV industry faces reshuffle spread upstream CPT industry losses

"CPT plant cold, the traditional rules of color TV factory take medicine" is "IT new rules change, globalization of bidding mechanism of the liquid crystal panel is changed by hoarding CPT to obtain the competitive advantage of Chinese TV industry

The flat-panel TV industry faces reshuffle spread upstream CPT industry losses

Newspaper reporter Zhang Chunyu Beijing reporter Intern Yang Fang.

CPT industry overall loss report

The company achieved net profit in the first half of 2005 fell by more than 50% over last year." Shanghai radio and television electronics, the three listed shares in the rainbow, Shen Saige CPT enterprises notice appeared almost the same piece of content in the half year results announcement in 2005.

The three companies occupy the leading position in the China CPT industry. Shen Saige in 34 inch and 21 inch CRT market share as high as 45% and 17%, the market share of electronic integrated Shanghai radio 10.26%. Rainbow shares mainland market share is close to 20%.

In July 15th, Shanghai radio and television electronics (600602) announced this year 130 million - 140 million yuan loss for half a year, according to radio electronics explained, "since the beginning of this year, affected by the industry structure adjustment of color TV products of color kinescope, appeared reduced demand and inventory increase, a substantial decline in the price of our products."

For the first time in 18 years the loss of listed companies, such an explanation seems feasible. Radio and television electronics secretaries Hu Zhikui in an interview with the end of the year to express the possibility of great position.

The loss of the Damour Damocles hanging in the peer (000058) and Shen Saige rainbow shares (600607) on the head, two in the first half were reported 5 million and 35 million losses.

In July 15th, the rainbow shares announcement shows the loss is the "industry competition CPT, CPT prices, poor product sales and inventory, production line to full production". And in the near future, the company will be combined with the sale of part of the production line for intermittent production".

We can determine is that the radio bulletin mentioned billion Yukui is no accident, nor is a special short term.

In fact, the CPT industry sales volumes and prices both fell and unpredictability, has decided the trade deficit is not a short-term crisis crisis, and may be a long-term crisis.

"Trade deficit crisis will exist for a long time, CPT manufacturers if not timely adjustment, this crisis will directly affect the color TV manufacturing industry." Deputy director of the market research center of the State Council Development Research Center, said Lu Renbo, deputy director of the market research center.

75 million CPT production capacity decide on what path to follow?

In 2004, should be said that the history of CPT industry the most comfortable one year. Suddenly fell into the quagmire of industry losses, steep change during the period of Feng Shui is a cloud of mud sense of the vicissitudes of life.

In January 2004, TCL won Thomson, became one of the world's color TV king. Chinese color TV giants began pointing up international TV situation, although there is the shadow of anti-dumping, but one can not ignore the country really stand firm the color tv. The domestic color TV industry tense situation with the industry reshuffle completed relatively slow.

Since April 2004, the manufacturing of some domestic manufacturers began to withdraw from the CRT color. But all the way up the CPT demand, but because of the short, the local scope of the CPT shortage brought prices. Under the market optimistic expectations, the expansion of production lines, rainbow SEG Hitachi to expand the production line, the domestic CPT manufacturers have expanded production capacity, even the "monk" Thomson also shot a reorganization of Guangdong land, CPT manufacturing capacity rising rapidly, with a full load production line.

This year, even as a historic Chinese CRT capacity and sales peak of cpt.

But the climax is short. 2004 6, beginning in July, SKYWORTH, Amoi and other manufacturers have entered the flat-panel TV sales; in the same year in December, including Changhong, including all the color TV companies into the flat-panel TV era. The tablet industry brings the opportunity to come, still excited CPT industry is rising inventory. As of the end of December last year, the CPT industry inventory of about 2 million 240 thousand, an increase of 367% over the end of 2003.

In December this year on TV manufacturers of golden moments, but in 2004 the market suddenly lukewarm water such as CPT - golden moment did not like TV sales as the scheduled arrival.

The lag effect market woke them busy on the amount of "frog" have become a top priority, Duolu, CPT manufacturers finally in the end of the year-end "season", limiting the production of emergency shutdown.

In February this year, the domestic CPT yield only 3 million 980 thousand, down 29% compared to January, but the stock has reached 4 million 420 thousand. Insiders, this year the domestic CRT CPT production capacity has reached 75 million, but TV manufacturers demand declined. The relative decline of CPT CPT prices, the price of raw materials is rising. Only explosion-proof steel, for example, the price in 2004 rose 20% in 2003, compared with the first quarter of this year, prices rose by more than $11.2% in 2004.

Why is the situation so repeated? Behind what the loss of CPT manufacturers only "butterfly wings" in the waves?

"How much is it now?." Vice Minister of the Department of marketing management and Changhong TV business minister Xu Bangqin said, before the goods, usually only 1 million CPT demand, will pay 2 million to 3 million of the cost of CPT, there will probably be no rice. In the past of hoarding CPT TV manufacturers basically is required, changes in market supply, the conventional inventory originally belonging to the TV manufacturers stay in CPT factory warehouse.

By relying on "hoarding" color