Looking back on the double eleven crazy enough to LED lighting electricity supplier in the road where? (two)

Secondly, "double 11" lead to the impact of state transition to meet the sales peak suddenly from the stationary normal sales, warehousing, logistics, customer service into the bottleneck of most lighting business, to a certain extent, the severe test of product quality, delivery speed, quality of service is proposed. He Weideng said, for example, daily sales of nearly 1000 single, "double 11" single day rise tens of thousands, many friends of the company network suddenly collapsed, and the logistics do not want to fast too soon. It is reported that after the double 11, many home brands almost invariably suffered a net sales sequelae - poor reviews, and delivery is not timely, return is not easy, the quality is not reliable to become the main reason for poor evaluation.

Based on previous experience, logistics and after-sales service line double 11 soft rib. Compared to other categories of goods, articles, lamps have fragile, afraid of earthquakes and other characteristics, logistics has become a headache of lighting electricity problem, coupled with the "double 11" during the service, delivery is not timely, unable to cope with the slow transport factors such as heavy superposition, various problems highlighted.

Crazy enough after the metamorphosis

Double 11 online shopping Carnival has been crazy down? The He Wei lamp manager said, "double 11" now more and more standardized, more and more mature, will lose the feeling of excitement when before formal; anything more to go too fast, "double 11" the future is likely to disappear. In addition, Jiao Zheng also believes that the electricity supplier market cake is so big, the effect may not be too much to bring too much actual increment. Electricity supplier after the double 11 as well as double 12, too many holiday promotions will make online shopping consumers gradually numb; plus Jingdong, Amazon and other electronic business platform to divide up encirclement and suppression, double 11 may not be able to have crazy down.

"Double 11" created the myth of online shopping, and the core elements of the purchase of online shopping consumer purchase decision is what? Insiders said that for lamps, the essence of the network is to solve the problem of a higher level of consumer trust, and the upgraded version of the electricity supplier status, that is, the future trend is O2O.

The port town of Zhongshan City e-commerce marketing troops responsible for general introduction, January 2013 -2013 year in August, '' and '' pendant lamps in Taobao search times were 7 million 10 thousand times and 13 million 420 thousand times, through the data we know that the search is much higher than the number of chandelier ceiling lamps. Then why not go on the volume? Why is the market share of ceiling lamps just 10% higher than the chandelier? There are a number of search and word: damage to send, free installation, delivery to the home, the city installed, the city after sale. Chandelier customers repeat the frequency of these words is very high, that is, they are more concerned about the sale, far more than the customer care for the sale of light dome.

After sales can be trusted is a concern, and the picture in line with the physical and the real experience of the lamp, the lamp has become another test of the electricity supplier. After all, to buy things online, see the virtual images and objects are often different, especially the experience of lighting effects onto the real, the O2O mode has been lighting industry blitz.