Low carbon express new passengers: the old state-owned enterprises invested heavily into the LED lighting industry

A transformation of the old state-owned enterprises from the lighting companies, invested heavily into the LED lighting industry, trying to share a cup of low carbon economy.

Two of the country this year, "low carbon" has become a hot concept, not only the capital market a fire, the industry is also excited.

In 2010, Premier Wen said, "we need to work hard to build an industrial system and consumption pattern with low carbon emissions.". This is what we want to grasp the trend. After listening to Premier Wen Jiabao's government work report, Lu Zeming smell the breath of good policy.

2009, Shanghai Ming Kai Investment (Group) Co., Ltd. (hereinafter referred to as Ming Kai Investment) in Zhejiang hit 250 million yuan, to develop LED and energy-saving lighting industry projects. Two years ago, the company has invested 50 million yuan in Jiangsu Jianhu, there formed the annual million energy-saving lamps production capacity.

As vice chairman of Ming Kai Investment, Lu Zeming hope that the whole society on the low-carbon economy, the call can bring about a determined market prospects. However, for the restructuring of state-owned enterprises to private enterprises, the industrial upgrading of the road is not easy.

New mission of old state-owned enterprises

Just after the Lantern Festival, Lu Zeming put the Fudan University Institute of electric light source professor Chen Dahua went to the office to talk about the development prospects of LED. He excitedly told Chen Dahua, Ming Kai Investment to Mikia for the LED brand lamps have been listed, fluorescent products LED 9 and 19 watt current cost is 20% lower than the domestic similar products, less than 200 yuan, is very competitive.

But Chen Dahua poured cold water on him. Chen Dahua said, by the end of this year, in this model may be a multinational company to launch retail price at 100 yuan of products, the international lighting giant is likely to be in the market has not really grow before, will China enterprises into a corner.

Competitors low-cost product strategy, let Lu Zeming surprised. Previously, these multinational giants tend to occupy the high-end market. However, he quickly calmed down and began to think about how many cards in the hands to deal with this situation.

This is not the first time that Lu Zeming has faced a difficult problem. 2006, as a state-owned enterprises in Shanghai Lighting Co., Ltd. privatization reform, evolved into today's Ming Kai Investment, Lu Zeming, as the former state-owned enterprise leadership, remain as vice chairman of investment.

Restructuring of state-owned enterprises in the life of a person who is a re start. Now, after a lapse of 4 years, the company has stood at the starting point, with heavily reached LED as the benchmark for the field of energy-saving lighting.

Currently, the domestic lighting market cake 240 billion yuan, divided by the food of the 10000 companies, of which there are more than the size of the enterprise has 5000. In these enterprises, the largest such as Zhejiang sunshine (600261), FSL (000541), NVC, OPPLE, its sales are only about 2 billion yuan, small, scattered, miscellaneous, let the whole lighting industry has the brand dispute situation.

In the face of this situation, in 2009, Ming Kai Group will invest 20 of the lighting and related businesses in the "sell" to the business operators of the 11. The remaining 9 companies are in Shanghai mikia Lighting Co. Ltd. (hereinafter referred to as "mikia lighting"), which makes Ming Kai a lighting has more than and 20 brands, such as Shanghai brand, brand, brand, sun light association Double Happiness brand, mountaineering brand, these brands of long time, the birth of more than half a century. Now they are replaced by Mikia. "(in order to) the president of each enterprise unified thinking, we spent a year. Ming Kai Investment Assistant President Shen Jialin said.

Detour survival rule

In addition to some of the burden of the old state-owned enterprises, lighting industry, especially the disorder of the LED industry, but also become an obstacle to Lu Zeming's industrial upgrading.

In recent years, LED industry boom surging, but now, even if the promotion of energy-saving lamps is just entering the mature stage. Chen Dahua told the first Financial Daily reporters, in early twentieth Century, incandescent lamps instead of candles for 30 years; in 1980s, energy-saving lamps instead of incandescent lamp used for 30 years. Therefore, he believes, "LED instead of energy-saving lamps also take decades. "

However, since June 2003, China launched an emergency national semiconductor lighting project, the world's fastest growing semiconductor lighting industry.

As of the end of 2009, the number of LED chip manufacturers in the country was 62, more than a thousand packaging plants, related downstream applications are close to 2000. As the upper and lower reaches of the LED industry, the number of manufacturers is extremely unbalanced, but the profits are still staggering to attract a lot of manufacturers flocked.

At present, LED chip technology in the hands of CREE (CREE), PHILPS, OSRAM, the hands of a few other companies with Nichia, CREE as an example, from the chip, substrate, epitaxial chip, and even the packaging are doing, covering more than half of the industrial chain, has 825 U.S. patents and 1800 international patents.

Many domestic enterprises have to face the situation of LED patent applications exhausted, bypassing another patent trap. In this case, just getting started lighting from the start of the lamps. This is because, in order to adapt to the various needs of customers, lamp varieties must be diversified, so difficult to produce heavy. And design patent protection is relatively weak. In this field, multinational companies have lost their patent advantage, but also lost the scale advantage.

"Sales of 1 yuan light source, profit at $0.05; sales of 1 yuan lamps, profits at $0.25. Secretary of Shanghai Lighting Industry Association