Low price advantage of deep withdrawal of high-end LED Market

The reporter from the recently held in Shenzhen "from design to sales excellence excellence forum series - LED special lighting was informed that, despite the current domestic LED industry is facing overcapacity, low-end products, rising costs, the fight over the price problem, but some companies in Shenzhen has a strategic vision to avoid price war predicament, relying on independent innovation the application of patents, design and process improvement to reduce costs and other measures, occupied Europe and other high-end market to lean quality and excellent technology at home and abroad, and achieve steady business growth.

Pek, President of global resources business affairs analysis, China's low price advantage is gradually withdraw aura. In addition, the needs of buyers and consumers have also had a lot of change, focus on the transition from the traditional cheap products to the overall value of the product. This trend is a sign of enterprise transformation and upgrading. Pei said, LED lighting market contains a huge business opportunities and development potential, however, the development of China's LED lighting industry is still facing some challenges, including the upper reaches of China's LED technology is weak. LED chip and device products are mostly concentrated in small power, medium and low-grade products. For China's LED lighting companies, improve their ability to resist risks and market competitiveness is the primary task. In order to get rid of the market crisis, the enterprise must strengthen the comprehensive competitiveness by increasing the R & D, improving the technical level and product quality, and increasing the added value of the products.

Reporters learned that Shenzhen joyled Lighting Co. Ltd. is a professional engaged in research and development, production and sales of LED indoor lighting products in the national high-tech enterprises. Cui Jian, general manager of the company told reporters that in order to avoid price war, the beginning of the choice of high-end positioning, the main target market locked in the United States, Japan, the United States, Japan, the United States, Japan, the United States, Japan, the United States, japan. Products are strictly controlled quality, the pursuit of high-end. To this end, the company has made more than 10 new structure of national patents, patent invention of the 1 products, and actively carry out foreign market access certification. As the product has a strong competitive power, LED lighting products this year to achieve a net increase of 137%.

Shenzhen City Levin photoelectric Co., Ltd. is also in the pursuit of high-end process tasted the sweetness. Zhou Honglin, general manager of the company told reporters that the company is engaged in a high-end LED constant current power supply R & D, manufacturing enterprises. Power supply is the key component to ensure the life of LED lighting products. In order to ensure the quality of products, from research and development, raw materials procurement, manufacturing and other aspects of the pursuit of lean quality. In the face of rising cost pressures, in order to ensure the quality of products under the premise of Leford innovation to continuously improve the design and process, so that the cost of the enterprise has been well controlled. Stable and good quality so that the company has become the first choice of international LED lighting brand. At present, more than 100 products sold in the domestic market, some products are exported to Europe and the United States, Brazil, India, russia. Zhou Honglin said that at present the power supply has accounted for 30% of the domestic and foreign market share of up to 40%.