Lu Renbo: PHILPS energy saving, LED TV is difficult to enter the Chinese market

Through a subjective evaluation of consumer survey report 2009 September Chinese Electronic Chamber of commerce consumer electronic product survey office show that in nowadays TV market, energy saving, LED has become the biggest flat-panel TV consumer highlights. All sales in the domestic market of the Chinese and foreign TV companies are launched a corresponding series of products, especially in the field of technology advantage in the upstream Samsung, SONY, SHARP, LG, Toshiba several major foreign brands have held a press conference to launch LED and energy-saving products to seize the domestic flat-panel TV market. Breakdown of foreign brands, only PHILPS a foreign flat-panel TV companies have not yet launched the same period in the domestic energy-saving, LED tv.

In 2010 China undoubtedly flat-panel TV competition is the competition of energy saving, LED TV, PHILPS in the domestic sales of products and products sold in Europe and the United States there is not a small gap, and China flat-panel TV market products already in line with the global tablet market, or will be out of the domestic market.

Looking at the current color TV market, energy saving, ultra-thin, Internet TV into the biggest bright spot

2009 flat-panel TVs after a series of sales of the baptism of the market, China's flat-panel TV market strong momentum of development, strong consumer demand. Home appliances to the countryside, to replace the old, energy-saving products, such as subsidies for the project will also further promote domestic consumption of flat-panel tvs. At the same time, with the product innovation and changes in market demand, in 2009 China flat-panel TV technology trends show three highlights: first, energy saving. TV products to the attention of the full implementation of the technical level, manufacturing enterprises from all aspects of the TV screen, TV module to control energy saving, wide application of LED backlight TV, such indicators contrast with more outstanding performance; the two is thin and delicate, TV appearance design more in line with consumer Home Furnishing collocation preferences, has become an important reference for consumer purchasing decisions; three, in technology and content have been improved, 2009 TV online interactive entertainment television has become represent the general trend, the more abundant.

Ambilight, it is difficult to achieve energy saving

Hisense officially put into operation China first LED LCD module production line in 2008, and launched a 42 inch LED LCD TV has become the first company to launch LED backlight LCD TV of domestic manufacturers, and later released a series of LED TV products, expanding its LED camp. At the same time, Samsung launched 6000, 7000, three series of 9 white light into the side of the LED products. LED technology brings new cutting-edge technology guarantee for TV energy saving, energy-saving provides application channels for the LED technology, it is mutual benefit, LED TV can not only ensure the energy saving, but also ensure the advanced technology, the enterprise Why not?? At present, all domestic and foreign well-known manufacturers of TV have force LED TV market, but PHILPS was absent in the domestic market, 9 new LCD TV series from the group since 2009 to date only launched, only to upgrade Ambilight with other brands of new products compared to the lack of new ideas, especially the three missing in LED, energy saving, ultra-thin appearance the new CCFL is still using the ordinary light source, two external light source Ambilight greatly increase the energy consumption, and also do not thin, contrary to the domestic flat-panel TV nowadays represent the general trend, especially in energy saving, and PHILPS has been advocating green draw further apart.

PHILPS Chinese and foreign TV products with low level of difficulty in the allocation of products into the mainstream domestic flat-panel TVs

PHILPS brand has always been a selling point for energy-saving products, its energy-saving lighting products widely used in China, especially in the field of LED lighting has a special study. Then the main push of the color TV products in terms of LED and energy saving function is really puzzling, do not have the corresponding R & D and products in these two technologies PHILPS, only in the domestic passive development? It is certainly not that held in Europe in 2009, once a year on the IFA show, the PHILPS display products are eye-catching LED LCD TV products 40PFL9904/12, 1920X1080 resolution, and configure the network interface, the product power consumption is only 161W. Obviously, they did not like Panasonic, SHARP and other foreign flat-panel TV brands to the Chinese market enough attention, the latest research and development of products on the Chinese market for the first time. What's more, when energy efficiency, LED TV has become a major trend in the domestic market, they are still selling its low-end products, can not help but say that the Chinese market is not valued or discrimination.