Lu Zheng: lighting enterprises to seize the market and technological opportunities for transformation

In the lighting industry, many traditional lighting companies have begun to seek transformation and upgrading of the road. So, to carry out economic restructuring, transformation and upgrading of the main breakthrough and difficulties in where? How can we avoid detours? In the macroeconomic situation, how to accurately grasp the future development of the road, determine the new direction of development and the advantages of the field, to bring new vitality to the enterprise? To this end, the "semiconductor lighting" magazine interviewed members of the Chinese Academy of Social Sciences, the Institute of industrial economics, former director of lu.

Lu Zheng believes that enterprises should first grasp the development trend of the market. Generally, there are two benchmarks for selecting new industries. If the growth rate of a product is more than 1 of the income and consumption expenditure of the residents, then the product is in a rising stage, which is promising. Second, the level of productivity and technical standards. The technology chosen represents the frontier of technology in this field and has entered the stage of industrial production. Enterprise restructuring to seize market opportunities and technological opportunities. Enterprises must have an accurate judgment of the market and technology, not in the general direction of errors. Then is the enterprise internal management, technology research and development, resource integration. Continue to do a good job in the core business, cultivate new products with market prospects, technical prospects, while giving up the prospects of the field. In addition, companies should consider the location of the local advantages, depending on the region's upstream and downstream industry chain supporting conditions.

From the direction of view, low energy consumption of new lighting lamps will definitely replace the traditional incandescent lamp, the traditional lighting industry must face the problem of transformation. It is expected that in the next 3-5 years, the traditional incandescent light will exit the market, but the energy-saving lamp has its life and market cycle, at least 10 years or so the market rise. LED lighting market itself has a nurturing and growth process, this process depends on the growth and maturity of technology progress and cost reduction. LED technology based on the current, the price has not yet reached a comprehensive market, the level of scale, it is necessary to truly promote the full range of years later. Of course, the enterprise can not wait at this stage, to increase research and development, the establishment of engineering laboratories, breakthrough technology and cost issues, to take advantage of the initiative.

At the same time, the enterprise should pay attention to the location advantages in the process of transformation in order to achieve the optimal scale. Large enterprises to further specialization, the non core business by means of "outsourcing" handled by other professional companies, high profit sectors from the value chain, narrow the scope of operation, the limited resources allocation to the strong field of enterprises, with low operating costs, highlighting the competitive advantage of enterprises.