M & A, price war, electric tide LED industry how to go?

2015 is over half, behind listed in LED lighting companies have released semi annual report "brilliant", with "buy a wind, price war, electric tide" as the representative of the "Three Musketeers" lighting lighting market in the first half of 2015 has become the main theme of the development, the future development of the lighting market and never let in the we are confused. M wind "let us learn to hold together for warmth, seek cooperation partners, and the" price war "and let us each sweep the snow in front of the door, carefully deal with any possible crisis, and seemingly" savior electric tide ", has become the enterprise and the dealers self-help stumbling block...... So what are we supposed to do? How do you do it? 2015 merger wind, crazy enclosure movement? Five characteristics of the LED industry chain and merger integration: in LED lighting industry gradually mature process, and merger integration is an inevitable process. It was observed that the 2015 LED industry chain and integration has been or is expected to show the following characteristics: one is the overall amount of mergers and acquisitions will be more than in previous years, the scale of more than 1 billion yuan merger cases will increase; the two is the key period of the 2015 LED indoor lighting integration will come; the three is 2015 and part of the success of the sapphire chip and merger cases; the four is the traditional lighting companies force and merger; five is the LED lighting industry mergers and internationalization. With the increase of merger integration at home and abroad, for the domestic lighting market "enclosure movement" seems to be just beginning, after all, for a new lighting market, quickly put their own stamp on it is the main channel to achieve the purpose of lighting companies in landing and long-term development. M & A Integration: boost or trouble? Integration of lighting industry and enterprise development is to promote the role of will accelerate the industry chaos, everyone's opinion is different. The general manager of Shiyan city dream home beauty Lighting Co. Ltd Liu Yong said: for enterprises to complement each other, the integration of resources, enhance the competitiveness of enterprises, mergers and acquisitions and I agree the. And general manager Liu Yong held the opposite view Shandong is lighting sales director Liu Guanlin said: need rigorous look at mergers and acquisitions tide rising, he said not all mergers are good, in case and rogue come together, it is to be incited. Hubei Jun Yu Lighting general manager Gui Shaojun told reporters that he is the integration process in the existing resources strength among enterprises re integration. He further explained: this process is to absorb the essence, growing its own industrial chain, from this point of integration can not only boost the development of this industry, to accelerate their own development. "The most typical example is Wang Donglei's BDO white NVC, he made full use of NVC full channel will NVC-ETI NVC brand placement market completed the BDO, BDO NVC product layout." How can I get to the ground? Must follow the rules of the development of the real economy, benign mergers and acquisitions, only such enterprises and institutions can have long-term development. The general manager of Shiyan city dream home beauty Lighting Appliance Co. Ltd. Liu Yong believes merger integration must be in the study, were prepared under the condition of. Shandong is lighting sales director Liu Guanlin said: in mergers and acquisitions, mergers and acquisitions to seek healthy, first not to fight the price, but to fight the research and development, service, product innovation, personality etc.. "Price war", the market in 2015 the best endorsement? Price war prevailed lighting enterprise performance affected! According to the relevant data show that this year 1 to May, the overall size of China's semiconductor lighting industry reached 179 billion 300 million yuan, up 22.7% over the same period last year. But the price of LED product but because the industry competition gradually decreased at the beginning of 2012 to the end of June this year, 3 years, LED lighting products export average price cumulative decline of about 75%. August 28th, FSL semi annual report disclosure, the company achieved operating income of 1 billion 520 million yuan, down 1.21%, attributable to shareholders of listed companies net profit of 100 million yuan, down 46.9%. Reported that the gross margin of FSL's traditional lighting products was 27.86%, an increase of 0.98% over the first half, LED lighting products gross margin was 18.44%, down by 1.93%. "Price butcher said FSL was still bitter price war, other small and medium-sized listed companies is caught in a loss. Jiawei shares LED due to the impact of the price war, led to the emergence of the first loss since listing in 2012. In August 29th, Jiawei shares first half operating income of 406 million yuan, an increase of 18.2%, net profit loss of 6 million 550 thousand yuan, up sharply down 125%. Another is in the rectification recovery period of giant NVC performance also showed a sharp decline. In August 28th, NVC semi annual report shows that the first half of the total operating income of 1 billion 772 million yuan, an increase of 4.1%; net profit of 17 million 73 thousand yuan, a decrease of 70.6%. There's no such thing as a good price war! I price war has been relatively disgusted, I think this is a kind of sales field is the most unwise, it makes a lot of channels and circulation are lost due to profit, thus losing the development of power and capital. The general manager of Shiyan dream home beauty Lighting Co. Ltd. Liu Yong on the lighting market popular price war when bluntly told the author that he believes that the current customers of lighting products, industry service satisfaction is low, there is no way to start a business for rectification is large, the price war, industry access, industry supervision etc.. Shandong