MP3 Bluetooth lead tide LED backlight will become the trend

MP3 player market after several years of rapid growth, especially in the case of a large number of low-priced MP3 players into the market, all aspects of the MP3 player industry chain are facing tremendous pressure. How to find a new bright spot, add new value to the market constantly on the run to bring new life, has become an important topic of various manufacturers on the industrial chain. With the rapid development of Bluetooth in the mobile phone and PC market, the embedded Bluetooth technology in the MP3 player has become a hot spot and a trend. In the current IIC, Austria microelectronics to bring us a show.

Austria microelectronics company in this IIC on the two new smart IC:AS3525 and AS3527. This is the two ARM9 SoC based on a high degree of integration chips for mobile entertainment devices. Austria microelectronics business development manager Chen Guiqiang said: "due to the equipment manufacturers hope to integrate more functions in the MP3 player and PMP, consumers also hope can use Bluetooth function at the same time the use of portable devices, thus increasing the demand for Bluetooth connection. "

MP3 Bluetooth chip needs to have Bluetooth baseband, analog front end and other components, so the number of external components on the market a lot of MP3 Bluetooth chips are 4. Chen Guiqiang said: AS3525 and AS3527 prominent feature is to reduce the number to 2, without affecting the function and quality of the product. Currently Demo board has been available, is expected to be achieved in the third or fourth quarter production. "

Turning to the future development of MP3 chips, Chen Guiqiang said: at this stage, the MP3 player implanted Bluetooth technology is a very good market opportunity. We believe that the Bluetooth MP3 player market is bound to set off a new wave of. "

In addition, Chen Guiqiang also introduced its AS369x series LED driver. The device is capable of driving 4 wire LED (RGB or monochrome LED), applied to large screen backlight display. Chen Guiqiang said: in the future CCFL will be transferred to the LED backlight. "

Source: Zhongguancun Online