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Mall lighting: LED lighting applications such as "battlefield""

With the continuous improvement of semiconductor lighting technology, many shopping malls have been locked and successfully break LED lighting companies. New world department store has a number of shopping malls and public area lighting on the part of the lighting transformation, Suning, Meikailong, Hualian, Yokado, Wanda Plaza, rainbow mall's brand has been used in LED lighting. However, it is undeniable that the vast majority of the application of the market are in the replacement phase, failed to give full play to the advantages and characteristics of LED lighting source.

Shopping malls lighting as a relatively late start segment of the market, because of its good economy, has become one of the fastest growing market segments of domestic LED lighting penetration, the strength of many enterprises will lock the importance of market. Shopping malls, as a relatively high position in lighting applications, the requirements for lighting applications are relatively high. However, with the continuous improvement of semiconductor lighting technology, many shopping malls have been locked and successfully break LED lighting companies.

New world department store has a number of shopping malls and public area lighting on the part of the lighting transformation, Suning, Meikailong, Hualian, Yokado, Wanda Plaza, rainbow mall's brand has been used in LED lighting. However, it is undeniable that the vast majority of the application of the market are in the replacement phase, failed to give full play to the advantages and characteristics of LED lighting source.

At present, the main application of LED lighting products is the replacement class. According to the survey, at present the application of LED lighting market products with greater variety is relatively concentrated, mainly lamp, lamp and lamp. Most of the mid-range or general department stores, lighting design is relatively simple, multi-purpose lamp downlight, or a combination of both to the mall lighting layout. The high-end shopping malls will be used in a variety of different products, in accordance with the basic lighting, lighting and decorative lighting at multiple levels of multi-level lighting design.

Commercial lighting LED lighting products into the market as an important part of the general lighting stage, all LED lighting companies are very concerned about, but to get the favor of the market in the fierce market competition, each enterprise is the most confusing thing. In order to ensure that the mall lighting can achieve high quality, comfort and reliability, can successfully enter the store lighting products generally positioned relatively high-end.

At the same time to promote the application of LED lighting products in the market segments, the current LED companies are constantly exploring the business model. Several major ways of selling include direct sales, equipment leasing and contract energy management (EMC). However, the implementation of the project from the enterprise point of view, in the mall lighting, EMC model is more acceptable to customers. Project success probability is high, and comprehensive income is higher. However, the pressure on the larger enterprises, the need for strong financial strength or good project financing capacity.

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