Many domestic manufacturers "combination" for the LED Market

Eleven business battleground, non LED field belongs to. Recently, foreign giants like Samsung, SONY, SHARP three challenge LED LCD TV market, followed by domestic manufacturers also rallied back, threatening to "LED area of state-owned enterprises will not repeat the old LCD heteronomy". Following Hisense, SKYWORTH, Changhong, September 9th, Konka finally e-LED88 and e-NET86 two high-end new products reached the market, so that domestic enterprises to complete the layout of the initial stage of LED.

Domestic manufacturers hit

Konka multimedia marketing division president Mu gang in "private economy news" interview with reporters, said: "the e-LED88 and e-NET86 series of two sets of quality, energy saving, appearance, family, network interconnection, multi-dimensional digital. The series is currently the most comprehensive features of the LED TV products. It is worth noting that the thinnest e-LED88 body only 1.99cm, refresh the mainstream product of the thinnest record, and more than 62% energy saving LCD tv.

He just further revealed that the two new series a total of 9 will be in mass market this month 15 days, compared to the price of the same size LCD to 1.5 times as expensive, the sword go high-end line of e-LED88 series price close to 20 thousand yuan, while the popularity of e-NET86 products price fluctuates in 10 thousand yuan.

Meanwhile, Konka Group President Chen Yuehua said at the press conference, as of last Saturday's data, Konka flat-panel TV sales in the first half of this year, an increase of 181.93% over the same period last year. Among them, the March release of energy saving sports HD LCD i-sport80 Series sales exceeded 500 thousand units. Take this opportunity, Konka will be the overall layout of the LED product line, and network functions as a standard for future products.

It is understood that, in addition to Konka, domestic Legion Hisense, TCL, Changhong, etc., have been the first to bring new LED TV launched a battle. SKYWORTH revealed that the company's ultra-thin LED10 cool open network will cover 26 inches, 32 inches, 37 inches, 42 inches, 47 inches in the field.

The day before, the data show Chinese Electronic Chamber of Commerce, consumers for LED TV products concern has been as high as 75%, ready to buy LED TV this year the proportion of consumers up to 34% by 2010, LED backlight LCD panel shipments will reach 15 million 100 thousand.

The second half of the price war is difficult to form

New products into the market, "eleven" or the second half of the LED market will now price war? In this regard, just told reporters in an interview, said, we still believe that the second half of the price will be stable! In fact, the price and the market share of LED is closely related, the share of the higher, the price will drop, the price will fall will have a larger market. Konka will not take the initiative to initiate a price war, but we are not afraid of the price war. "

Mu Gang said, at present is regarded as a new and old products alternating period, and LED as the import period of products, often profit margins are relatively high, but not a large area covered by the market, but also before the development of the cost of recycling. At the same time, some industry insiders also analyzed, at present some companies to launch new products and to increase publicity often out of the market brand, technical image considerations, so this stage is not the main source of profit for manufacturers.

Previously, Changhong also said that LED TV consumption has not yet formed a scale, so the price has not come down. With the improvement of the industrial chain, the expansion of production scale, especially the domestic color TV Group reached the market, LED prices will come down.

Not afraid of the impact of foreign enterprises

After 7 years of LCD TV era, the emergence of LED backlight is the key moment of product upgrading. Prior to the domestic enterprises have sufficient strength to the traditional LCD modules on the foot of the effort, the intention to break the shackles of foreign capital. At this time it is the opportunity to achieve foreign companies to catch up with foreign manufacturers.

In this regard, Yang Dongwen, vice president of SKYWORTH group to lay the bet, SKYWORTH will be 2 billion yuan to enter the LED LCD TV, in the next 3 years to complete the upgrading of ordinary LCD LED LCD tv. At present, in the development of LED backlight module, we have and Japan, South Korea are on the same line. Changhong said the proportion of LED color TV production will account for the company's LCD TV 30%. At the same time, he also said, by 2010, the proportion of LED TV will account for Konka's 30%-40%. "

Home appliance expert Lu Renbo's point of view is also very clear, that in terms of technology, Chinese enterprises and foreign enterprises to enter the time is basically the same, technical reserves are also more relaxed. "We are not afraid of the challenges of foreign companies, in addition to LCD screen imports of Samsung, in the module and other hardware, all of which are built by konka. In the field of LED, we have their own powerful soft resources, such as online networking, home networking, digital integration is an offensive weapon for domestic manufacturers, and in this regard, foreign companies are shielded by their national policies. "Mu gang analysis.