Medium and large hopes to promote the opening of the broad plate supply million yuan plasma

This month, appliance stores to flat-panel TV set off another round of price frenzy. Yesterday, the large and medium electric announced its long-awaited big plate season officially launched. This weekend, the introduction of large and medium appliances and the tablet manufacturers of large and medium plate alliance will be 42 inches of plasma for the first time to achieve the following open supply million yuan, 37 Inch LCD TV fell below the million mark.

"The large flat popularity alliance is the first home appliance stores and tablet manufacturers set up to meet the era of offensive and defensive alliance, flat and come to end the traditional CRT color tv." Zhang Hui, Minister of color TV industry, said the minister.

Zhang Hui said, in the sale of a full range of LCD TV and plasma TV, including SHARP, Panasonic and Toshiba and other joint ventures and domestic brands. One of the eight brands: SKYWORTH, Changhong, Hisense, Konka, TCL and other domestic brands and two joint venture brand 42 inch plasma for the first time to achieve large-scale yuan open supply, there are three brands: Changhong, TCL, Xoceco 37 Inch LCD TV will be below the million mark. LCD average price of 40%, a total of about $37 joint venture brand LCD TV price of about $5000, the domestic brand LCD price reduction of $3000. This makes the joint venture brand LCD increasingly close to 20 thousand yuan mark, domestic brands LCD below the million mark."

And hope this year to promote flat peak, large and medium-sized electrical appliances TV market share increased from the current 60% to 70%, "brand effect, to buy a tablet sized". Therefore, the big will be set off this year, medium and large flat season as its color TV category, the two revolution".

The industry believes that this round of flat-panel TV price war outbreak time is eleven golden week. Each appliance stores as the protagonist of the tablet sales, and guide the consumption of flat. As a flat-panel TV market benchmark 42 inches of plasma, the price of 37 inches of liquid crystal step by step translocation, which means to put on the aristocratic coat flat screen TV is being transformed into civilians. The next 35 years is bound to enter the tablet era, with the gradual maturity of IPTV, flat-panel TVs will become a combination of traditional television, communications and IT digital combination of the three. In order to occupy a place in the era of flat-panel dominance, from manufacturers and distributors have to cultivate awareness of the tablet brand, to fight for market share.