WAL-MART BestBuy want to push its own brand LCD TV

WAL-MART and the world's largest home appliance chain best buy (BestBuy) will launch their 32 inch LCD TV brand in the fourth quarter of this year. WAL-MART's brand name is IIo, and BestBuy's brand is called Insignia. Two brands are priced at $999.

However, Liu Jun, senior manager of WAL-MART Shanghai company and best buy (Shanghai) marketing department Mr. Yan said it did not know". No sales in mainland China

"The price of $999 will be sold in the United States at best." Nanjing SHARP Electronic Governance Business Department Lin Tingqing said, China in the mainland market, the domestic LCD TV brand price has dropped to 8000 yuan.

Moreover, domestic brands in this field has been working for many years, gained considerable brand recognition. Even if WAL-MART's IIo and BestBuy In-signia into China, the price of $999 is also no advantage.

Indeed, the $32 inch LCD TV, compared with the U.S. market average price fell by up to 40% in. According to WitsView survey, the current average price of 32 inch LCD TV in the United States is still $1700, down $150 compared with June. The upstream brand products, such as ViewSonic 32 inches of similar products, the price has dropped to $1199 in July. Therefore, $999 has exceeded the consumer psychology, LCD TV market will likely set off a new round of price war.

He Yangqing, deputy general manager of Gome's operating center, even suspected that the news is speculation. "As a matter of fact, although best buy has set up a company in China, there are no sales stores and only one purchasing center. While WAL-MART, although a small number of stores, but there are few brands of LCD TV, the price of $999 is also no advantage." Channel brand

Terminal channel brand has become an old topic." Liu Jun said.

He said that WAL-MART would get involved in its own brand business, "WAL-MART currently has about five or six brands, including clothing, food and other fields, and the performance of the current sales situation is very good, but do not have the name of" WAL-MART "."

It is understood that in 2003, WAL-MART has 30% of sales, more than 50% of its profits from its own brand.

"Even in China, the topic is not new." He Yangqing said that Gome will be affixed to the United States in some areas of goods LOGO or logo.

"Of course, this is mainly limited to the products with low technical content, especially in the field of products which are easy to imitate and counterfeit. The United States and the United States will choose to cooperate with the manufacturers of qualified, affixed to the United States logo, equal to our promotion for its part of the quality of responsibility. This is different from the name of another, but in essence, procurement cooperation." He Yangqing said.

Lin Tingqing bluntly said that the channel to do the brand is only a short-term behavior. A product brand involves many elements, it takes a long time to accumulate. "Does not mean that a new name for a OEM product, there is a real brand effect."

High and new technology products are not suitable for direct OEM sales, it does not have the production link, in the research and development, technical support, after-sales service, there is no advantage, do not damage their own brand channels." Lin Tingqing said.

Reporters learned that, before BestBuy has done its own brand of notebook computer products, and then nothing.