Microsoft alliance with a number of companies to deal with Google and apple challenge

Microsoft may have such a slogan: if you can't beat them, then combined them facing the same problem. Last week, Microsoft signed an agreement with former competitors, part of the purpose is to strengthen cooperation and jointly cope with challenges.

Industry analysts believe that Microsoft and RealNetworks and YAHOO to form a partnership may herald the use of Microsoft's killer, that is, to find the right alliance to face the challenges. Microsoft has used this strategy successfully defeated rival IBM. Microsoft's move is sufficient to show that it will take some measures to deal with challenges such as Google and Apple's competitors launched.

Industry analyst Enderle Rob (Enderle), said: Microsoft has developed to a certain level, at this level, they had thought they were strong enough to face all challenges. In my opinion, Microsoft recently realized that there was no company that was strong enough."

RealNetworks, a Seattle based digital media company, announced last week that it had a partnership with its old rival, Microsoft, and ended a lawsuit between the two companies. The two companies signed a series of agreements to share technology and promote each other's products, so that they are in a better position to compete with Apple's leading iPod players and iTunes music service. Last week, Apple announced its latest iPod products, the new products can play video and even play can be downloaded from the iTunes TV series, however, Microsoft alliance with RealNetworks in order to obtain the competitive advantage in the current demand is not clear.

Just as Apple's Steve CEO announced its latest product on Wednesday, Microsoft and YAHOO announced that they had reached an agreement to combine the two instant messaging (). The purpose of this agreement is to part of the acquisition of the United States more popular online instant messaging services. However, analysts said the two companies may also be eyeing Google, Google last month launched its own instant messaging services. The transfer of files over the Internet is very popular among business people and teenagers. Many people also see a huge profit margin for video chat services, computers, and even new services such as online music and other products. Microsoft's deal with RealNetworks is a Windows based system for downloadable music, TV shows and movies. A variety of Media Windows technology is crucial, because, including Creative Labs, Samsung, many companies have Windows based portable products. Inside Digital Media analyst Phil Re (Phil Leigh), said the video iPod price is very attractive, coupled with its TV content to give the product a certain competitive advantage. He said: Based on people's demand for iPod, it is clear that iPod sales will be more than a year ago, Microsoft ecosystem other equipment sales."

Immediately after the announcement of the alliance YAHOO Microsoft, broke the news of Warner's AOL and Google and Kang Custer held a joint meeting of the U.S. online shares news. These talks put Microsoft aside, because Microsoft has been in discussions with the United States on issues such as search and instant messaging.

Bernstein & Co. analyst Charles lipponer (Charles Di Bona) said, Microsoft recently a series of allied action may show that it pay more attention to the company as a platform, which provide basic software to other companies, to provide hardware and content of things made in other companies. This is the strategy used by Microsoft, has been a huge success, when Microsoft and its computer operating system hardware manufacturers combine to beat the IBM.