Microsoft may enable the acquisition of two companies new network advertising technology

Last week, Microsoft is busy. On Thursday announced the acquisition of the video game advertising manager Massive Inc., announced Friday that it bought small mapping company VexcelCorp. At the same time, Microsoft also enabled the adCenter technology to replace the company's Web site was originally used by YAHOO technology. All this can be seen, in order to seize the trend of the development of the industry, Microsoft will at all costs.

Microsoft did not disclose the financial details of the two acquisitions. Vexcel close cooperation with the U.S. government. The Massive video game advertising in this emerging market has considerable achievements. The industry is expected, Microsoft's acquisition of Massive spend between $200 million to $400 million. Microsoft hopes to enhance the company's ability to draw in the field of 2D and 3D through the acquisition of Vexcel, while the acquisition of Massive will help the company to enhance the video game advertising network marketing capabilities in this emerging market. Microsoft said in an advertising campaign, the company plans to use Massive in Microsoft Xbox Live and MSN Games and other online video game service advertising.

If Massive and V excel acquisition of two Microsoft is to enhance the strength of the external expansion, then the introduction of adCenter technology is the embodiment of the company's own internal repair. For Microsoft, the use of adCenter to replace YAHOO technology is crucial. AdCenter is part of Microsoft's strategy to compete with Google (Google) and YAHOO's larger search advertising business. Due to the use of their own technology does not need to share advertising revenue with YAHOO, adCenter technology to a certain extent, can also improve the profitability of Microsoft's advertising sales business.

On Thursday, Microsoft CEO Ballmer (Steve Ballmer) public speech for Microsoft's move is a good explanation. Ballmer said that the company will be the same as other large Internet companies, to increase investment in the network business. According to Ballmer revealed that the company will invest $1 billion 100 million in MSN online business in 2007, the business investment in 2005 was $500 million. In addition, the company will invest $6 billion 200 million in research and development in the next fiscal year.

With the rise of Google, YAHOO and other upstart, Microsoft has long been able to sniff out the crisis. The day before Ballmer's speech, the company founder Bill Gate released Rhetoric: outside underestimate the ability of Microsoft to Google competition. This is not false, because Microsoft is a step toward the network. Gates said that Google's search technology in the development of Internet performance is good, but Microsoft will introduce innovative ideas in the field of search.