Mitsui aimed at industrial chain in the middle and lower reaches of close contact China LED Enterprises

The mysterious Mitsui in China quietly in recent years, the layout of the LED industry.

Pending negotiation

Leading enterprises in the domestic LED tunnel lamp general manager Guangdong Liuzhou company Chen Bin has also been "negotiations". "I don't know anyone from Mitsui, and I don't know how Mitsui found me." Chen Bin told reporters.

"We've been in touch two times, and we'll talk about it third times." In the exchange, Chen Bin found that Mitsui is very optimistic about the LED lighting industry, will certainly invest in this area, but they do not understand the LED technology, resulting in their judgment is not clear.

In fact, be aimed at Mitsui LED enterprise is not only the Guangdong Liuzhou, and LED street leading enterprises kingsun.

"Mitsui personnel before and after later communication, last year there are 100 people, all executives, now is still not set on the ground with the cooperation." KingSun chairman Li Xuliang pointed out.

Perhaps because it is still in talks with Mitsui, Chen Bin and Li Xuliang are reluctant to disclose more details. Only the details revealed that Mitsui hopes to acquire about 10% stake in Guangdong.

Mitsui industry leaders generally choose to invest, they put the LED lighting industry as the most important industry layout." Li Xuliang said, KingSun LED lighting has more than 200 patents, patent accounted for the global LED lighting area of more than 45%. At present, KingSun LED in the domestic market share of more than 50% street.

Chen Bin introduction, Guangdong Liuzhou revenue 22 million yuan last year, the contract amount reached 33 million yuan, although the number is not big, but the performance in the domestic LED tunnel lamp enterprises is one of the best. In the first year of April this year, sales reached 20 million yuan, is expected to contract this year, sales will reach about $70 million, an annual growth rate of over 100%.

Although Guangdong and Liuzhou photoelectric scale is not large, but also the industry's leading enterprises.

Companies that have bet

Mitsui has been disclosed in the field of investment in AOC LED technology.

In April 22nd, Mitsui has by Morgan Stanley Asia Limited to HK $1 billion 220 million for AOC Technology (00903.HK) accounted for 235 million of the shares, AOC issued shares amounted to 15.05%, become the second largest shareholder of AOC technology, the stake after the Chinese the Great Wall Hongkong company 15.79%.

"Mitsui investment AOC, is a fancy to our technology and turnover." AOC Technology Group senior vice president Lv Bingchang said.

High LED CEO Zhang Xiaofei pointed out, now Mitsui stake in AOC technology, should be aimed at the hotspot of LCD TV and LCD TV is on the rise -- LED and LED display, and the core of this piece in the LED backlight, so we can judge that the real purpose of Mitsui into shares of AOC technology is borrowed LED backlight, understanding and control into the LED industry chain downstream."

Lv Bingchang at the same time, said the newspaper, AOC technology will not invest in panel production, AOC only in the panel backlight module processing. Last year, AOC needs backlight module 55 million, of which AOC is the 15 million to do their own, AOC TV products in a high degree of vertical integration.

AOC said in the announcement, Mitsui has been the company's LCD panel, batteries and other related parts supplier, Mitsui investment in the company will expand to LCD TV market growing regional coverage. With Mitsui's support, the company is expected to get more OEM orders.

Industrial Organizer

The Japanese multinational expert, "Mitsui empire in action" author Bai Yimin yesterday told this newspaper that Mitsui through a comprehensive layout of the industrial chain, industrial chain transfer activities between the ultimate control of the whole industry. Mitsui and AOC investment in science and technology, and contact and Guangdong Liuzhou photoelectric LED lighting business action, is actually the downstream layout panel industry and the LED industry, to find the market for its upstream layout, looking for business opportunities.

NEC, SONY, Toshiba, Panasonic, SANYO, TOYOTA and other Japanese multinational giants behind, has a common control force, that is, mitsui." Bai Yimin pointed out that the way to control the chain of Mitsui industry is like go under the first few points, and then gradually comprehensive layout.

Bai Yimin interpretation of Mitsui, Mitsui investment seems to have analyzed the AOC technology and contact Guangdong Liuzhou, KingSun's real purpose.

Mitsui in the LCD panel upstream layout, you can find the market directly through AOC. Japan's current LED technology level and production scale are ahead of other countries, including Nichia (Nichia) and Toyoda Gosei (TOYOTA) is the world's leading LED chip companies; Sharp (SHARP), Panasonic (Matsushita), Toshiba (Toshiba), NEC, Hitachi (Hitachi) are LED packaging manufacturers international well-known; in the LED substrate materials and Showa denko, Shin Etsu semiconductor and MITSUBISHI chemical. These Japanese LED manufacturers are generally members of the Mitsui consortium system." Bai Yimin said.

Obviously, want to pass the Mitsui stake in AOC (LED backlight), Guangdong Liuzhou photoelectric and realized on the downstream LED industry chain will eventually take control, raw materials and equipment owned enterprises sold to AOC (LED light), and Guangdong Liuzhou photoelectric, so as to maximize their own interests. Li Xuliang also said that the current LED chip manufacturers are hoping to enter the KingSun supply chain, even at the price of grab one.

And all the logistics activities of the logistics services, Mitsui also hope to control. Five