Mobile phone keys using LED plus light guide plate to improve the use of ASP

Mobile phone keypad backlight using LED (light-emitting diode) components, if you can add a light guide plate (guide light) will be able to save the amount of LED and then extend battery life. Mobile phone key factory silitech in R & D light guide plate combination of mobile phone key modular products, so that customers at the same time the purchase of mobile phone keys to meet the demand, the light guide plate to allow customers to re assemble the modular product SMD; mobile phone key and the light guide plate, is conducive to improve silitech ASP (the average price).

It is reported that silitech last year more than 7% customers at the same time the procurement of mobile phone keys plus light guide plate products is increased to 12% this year, according to acceptance of the modular product more and more customers.

Now to observe that among the leading position of the silitech can still be in the top three, top five mobile phone customers to gain more market share. However, if there is a decline in the overall mobile phone industry, to observe the proportion of the increase in the proportion of market share and industry recession, which is relatively large.

Insiders analysis, has its advantages to improve the ASP, because under the premise of raw material prices fell, components of the offer should be declining, so the mobile phone keys silitech combined with new products made of light guide plate modular products, will be able to improve the sales price.

In the industry as a whole, the mobile phone industry will be the key to the chain, but also the inevitable result of industrial competition. The industry since the third quarter earnings ichia node, its consolidated gross margin also have signs of weakness, from last season's 10.79% to the third quarter of 7.4%. Japan Shin-Etsu polymer (Shin-Etsu Polymer) industry also said that the first half of 2008 (4 ~ September) operating profit decline of 67.6%, the competition between the display industry.

From the industrial point of view, in recent years has been the traditional 12 sets of mobile phone keyboard, to increase QWERTY full keyboard design, make the plastic injection molding can produce "light guide" application also increased, but also can save the amount of LED, and reduced customer assembly time. Therefore silitech in considering the needs of customers, increase the supply of the module products, and for themselves in order to fight.

Source: Lean news