Mobile phone to sell 40 billion chocolate LG global strategic base in China

Omnipresent advertising, let "chocolate" the tornado swept through China. With the advent of chocolate, LG in China's counterattack also opened the curtain.

This year, we want to sell 1 million chocolate phones in China, said Pu Wenhe, President of LG Electronics Mobile Communications Company.

The success of blue ocean strategy

In 2006 March 15th, with the new president of LG Chinese Yu Nanjun office, LG Chinese "Blue Ocean Strategy" has been released. Yu said Nanjun inauguration, through business model differentiation, improve the efficiency of business organization, circulation and market selection and concentration etc., to achieve the LG electronics in China establish a high-end brand image and ensure that the reform measures of market competitiveness. And in the global market, LG electronics CEO Kim Ssang Su proposed 2BY10 strategy (refers to the global market in 2010 reached 2 times, 2 times to sell 2 times, the interests of shareholder value, do Global TOP 3 target (turnover, earnings, dividends are doubled, all products to enter the world's top three)), and put forward the concrete the target for the blue ocean strategy.

Since the first half of 2005, LG put forward the "Blue Ocean Strategy" and has been carried out after the implementation of LG electronics has made remarkable achievements. In 2005, LG achieved the world's top three quarter profit appliance 9.1% success rate, the first world first; at the beginning of 05, LG mobile phone to surpass SIEMENS to become the world's fourth largest mobile phone manufacturers, over the same period by the United States LG electronic "business week" named as one of the fastest growing high-tech companies; 05 in the fourth quarter, thanks to the mobile phone LG strong business growth, to achieve a net profit of $310 million, up 99% over the previous quarter, an increase of 91.1%.

40 billion astronomical figures

However, in the Chinese market, LG has lagged behind its old rival Samsung, sales and growth are also lagging behind the global LG. In this regard, LG Electronics (Chinese) Limited company president Yu Nanjun, in yesterday's meeting with reporters said, "in the past LG in Chinese development is a bit slow, but this year LG will accelerate the development of Chinese, consumers will see a new LG."

As the LG blue ocean strategy, the representative of the Chocolate phone, in the early days of the Korean market, the average daily sales reached 3000, far more than the South Korean evaluation of mobile phone sales for the daily sales of the index of 1000. So it is not surprising that the 1 million sales in the Chinese market. "Chocolate" is expected to sell for 3980 yuan, that is to say, LG to the mobile phone, won nearly 40 billion of sales, the figure for the previous mobile phone products can be said astronomical figures.

In order to release the chocolate mobile phone, LG electronics CEO gold global led personally presided over the release ceremony, which shows that chocolate and LG strong emphasis on the Chinese market.

Jin Shuangxiu before the release of the meeting, said, in the face of fierce competition in the electronic market, LG has been seeking a path of their own. In order to achieve a breakthrough, we must break through the existing way of thinking. LG through the past year has been working with a different from the previous popular blue ocean strategy. Want to be able to the development of enterprises, in a place where other companies can not reach the height. This is the blue ocean strategy of LG.

LG believes that in the more competitive Chinese market, if the search for a way out in the Red Sea is no prospect. LG to get out of the mediocrity of the electronic market, to achieve breakthroughs in the field of high-end focus." Worthy of the chocolate"

Although the same TV, refrigerators, mobile phones, but LG's positioning is different from other companies. "In the TV market, LG is the focus of liquid crystal LCD, is a large size of the plasma; traditional home appliances, LG sales will be large capacity double door refrigerator; washing machine is a roller type." Jin Shuangxiu said, however, today I want to focus on the 'chocolate' mobile phone, which is the most prominent embodiment of this year's blue ocean strategy LG."

In the past, manufacturers emphasize the function of the phone. But this is only on the one hand, we launched today 'chocolate' phone is a concept. All we have to do is let. Everyone wants to have it, and become the object of consumer boast." LG Electronics Mobile Communications Company President Park and added.

In order to achieve the sales target of LG million, the central and provincial TV stations will put a lot of advertising, LG electronic China president Yu Nanjun said that in the future every day will be "chocolate" in CCTV and consumers to meet 20 times, local stations and consumers to meet more than 30 times. At the same time in the subway, bus is also a large number of chocolate figure. LG's investment in chocolate will be a few times the cost of a single product for any company in the past.

TD... TDS - TD-SCDMA

"TD... TDS - td-scdma." Jin Shuangxiu, President of LG communications in the reminder, only to say that China's 3G standard. Compared to Jin Shuangxiu's unfamiliar, LG communications in China 3G standard R & D and unfamiliar. LG is one of the 17 companies involved in the development of TD terminals, but also the first launch of video applications can be achieved TD mobile phone manufacturers. At the same time, LG is also the first to launch the TD-SCDMA/WCDMA/GSM three mode mobile phone manufacturers, the current LG or TD-SCDMA/GSM dual mode and TD-SCDMA single mode mobile terminal firmly tasted.

But when it comes to WCDMA, but Jin Shuangxiu spit Lianzhu, "last year LG has become a WCMDA mobile phone overlord, sales of more than 7 million. In the CDMA field, LG unparalleled advantage." But LG is also a bit weak in G. Jin Shuangxiu said, we must turn to the field of GSM is only 6 years,