Mobile push open mobile phone advertising will become the largest advertising platform

China became the largest wireless portal in Monternet, the move is to be made Chinese largest advertising platform. Yesterday, China Mobile data center business operation support joint fly unlimited extension Technology Co. Ltd. (hereinafter referred to as fly unlimited extension) announced in Beijing, China Mobile will fly and unlimited extension of cooperation for domestic enterprises to provide wireless Internet advertising business based on.

According to the mobile data business operation support center assistant vice president Chen Yu said, according to the China Mobile and fly unlimited extension plan, will move from the beginning of this month, to provide wireless advertising to the enterprise, advertising companies and advertisers, including SMS, MMS, IVR (interactive voice services), game downloads, mobile web page column advertising etc..

According to fly unlimited extension of the relevant responsible person said, in the mobile phone and mobile cooperative advertising, mobile users log in Monternet relevant column, will be prompted to accept advertising and promotional information, at the same time after subscription will also provide unsubscribe channels, so there is no violation for mass phenomenon.

Earlier, China Mobile has started its WAP last year (using the phone directly log on the wireless Internet) advertising test and commercial trial. Advertising companies in the future mobile mobile phone portal on mobile Monternet, will be responsible for providing technical platform, and fly unlimited extension is responsible for the related advertising web page making and testing market promotion activities.

The industry generally believe that the move has 260 million mobile phone users, the Monternet registered users more than 100 million households, the average daily browse more than 3 million users, and new users every day more than 3 million households, so the move once in the advertising industry, will have Chinese by far the largest advertising audience, has become the largest advertisers.