"Money King vast eye lamp Market Analysis

There is a close relationship between the visual environment and myopia. The incidence of myopia in China ranks first in the world. A recent survey shows that: the incidence of myopia in primary school students in China is 22.78%, the middle school students is as high as 55.22%, and the number of college students is as high as 76.74%. According to statistics, the author has long been engaged in the work of writing and a large number of students, many patients are due to the use of inappropriate table lamp and cause myopia. In the promotion of energy saving, health, environmental protection, fashion today, eye protection desk lamp becomes the first choice for many consumers to buy a lamp. Eye lamp is not only beautiful appearance, but also pay attention to the lighting effect in the function and the protection of the eyes, the eyes become a veritable patron saint".

Mighty wave crashing on a sandy shore see gold

Since the into twenty-first Century, eye lamp to obtain rapid development. Before 2000, people don't realize the importance of eye lamp human eyes, people rarely use eye lamp, light source and take more than ordinary light bulbs or ordinary fluorescent lamp, the strobe's sake, no eye function support at this time when the lamp at. In 2000, the concept of eye protection table was proposed, and get the production of desk lamp enterprises, many small and medium enterprises flocked to the market chaos, market sales peaked in 2003.

From the beginning of 2004, eye lamp market changed dramatically. On the one hand, the negative news "eye lamp eye" makes the lamp eye suffered a crisis of confidence; on the other hand, the fierce market competition and technological strength does not pass, resulting in nearly 1/3 of the eye lamp production enterprises be eliminated.

To 2005, on the strength of a number of eye lamp business efforts, eye lamp whether technical or image has been greatly improved, but also gradually again won the approval of consumers, the market gradually pick up. At present, the national eye lamp companies have nearly 200, mainly distributed in Zhongshan, Shunde, Jiangmen, Heshan, Shanghai and other places, eye lamp brand active in the market are: Heshan, Jiangmen, Shanghai Tianli Mingkeda yoshiakira, child Po, PCG, LIAN, and other Oriental crown.

Eye light into the breach

From the exterior view, eye lamp material mainly metal frame and plastic material. Metal material is noble and elegant, and the appearance of plastic materials varied, lively and lively. However, as a function of the product, the core technology is to protect the eye lamp light source applications.

Before 2000, desk lamp is mainly ordinary light bulbs and ordinary fluorescent lamp, because the light source has 100 seconds / strobe, the human eye vision likely to cause harm, no stroboscopic lamp of people eager to appear. In this case, no stroboscopic high frequency eye lamp was born, it improves the frequency of light strobe up to 3-6 times / second, so that people can not feel the light flashing. However, high-frequency eye lamp is easy to produce radiation, harmful to human health. In view of this, in 2001, there is a desk lamp enterprises launched a DC table lamp, although the problem of radiation, but the high price of DC lamp, and the quality of instability, heat, can not be widely used. In 2004, the new Jiangmen electric and Zhongshan Hui lighting R & D launched a DC fluorescent technology, DC electronic ballast, the electricity through the step-down rectifier DC electrical input, three color fluorescent lamp of ordinary light, so as to achieve the lighting effect, and solve the strobe and radiation problems, promote the technological progress of eye lamp light source.

In LED as a source of environmental health recognized, is widely applied to the field of lighting lamp eye. Due to technical reasons, the initial LED light source can not solve the defects of low light utilization efficiency and brightness, so it has not been widely used. With the development of LED light source technology, more and more eye protection desk lamp enterprises to develop the corresponding LED eye protection light source products. In time, the environmental health of LED light source products will become the preferred choice of eye care.

Multi channel to open up new horizons

Eye lamp which belongs to the field is not clear, some people think that it belongs to the field of Home Furnishing lighting, some people think that it should belong to the field of electric appliances, which is actually related with its sales channels. And other categories of lighting products are mainly sold in different lighting stores, eye protection lamp is a large part of sales from the department store, supermarkets, shopping malls and even appliances gift market, and in just a part of the lighting market.

However, with the continuous development of the lighting market, eye lamp manufacturers pay more attention to the traditional lighting market channels, most of the enterprise sales to retail image display and sale of the way, no regional agents in the strict sense and monopoly mode. However, with the demand for brand promotion, eye care desk lamp market segmentation and control will be more prominent.

Began to expand the yuan

From the enterprise feedback information, the eye lamp brand in 2007 sales situation is good, basically reached the expected target, the growth rate of more than 10%, among them, Tianli lighting total sales of over 50 million yuan, Liangliang lighting up to 35 million yuan. Eye protection desk lamp in the field of good momentum of development has also attracted a number of new enterprises to enter, Zhongshan Guangyang electrical appliances launched this year, Kung Fu series of eye protection desk lamp on the subject