Move the $1 billion acquisition of the Phoenix 17 outcome

Although China Mobile official did not recognize the positive takeover of Phoenix shares some of the argument, but they have certainly this afternoon there will be 5 major news release. Prior to this, according to Hongkong's South China Morning Post reported that China Mobile will be $1 billion acquisition of its shares held by the media A Henry Murdoch news group of 38% of the shares of 20%.

Currently, the news group and the founder of Phoenix, chairman of the board of directors Liu Changle holds 38% stake in phoenix. Beginning of this year, foreign media reported that regulators will satellite TV news group has only limited in high-grade hotels, apartments and the southern province of Guangdong, Murdoch and the Phoenix Satellite TV and satellite TV to develop ideas contrary. Coupled with the differences in the future development of the joint venture in Liu Changle's ideas, news group has begun to retreat.

Phoenix TV to be able to acquire part of this successful commercial television, for the urgent need to expand the content of mobile applications in terms of China Mobile group is good. Frost & Sullivan (China) company president Wang Yuquan said: the operator and the application of the combination of the trend is more and more obvious, China Mobile's practice is just to conform to the trend. Moreover, this may just be the beginning of the integration of China Mobile content." South Korean operator SK is a good example, not only do they operate the TV station, as well as banks and film production companies.

However, this approach will make many SP panic. China Mobile's control of the industry chain is growing, the content of the control is also emerging. "Actually, I should think a lot of SP, SP Chinese income profit are for their bravery, but the time should not be too long, when the industry chain gradually mature and stable, and maintain the market from the consumer perspective, China Mobile is not necessary to protect SP." Wang Yuquan said.