NVC, OPPLE and other 4 enterprises according to O2O performance data at

"This year, OPPLE NVC (O2O performance) decline is very serious, you know, this is a recent industry about to O2O when asked about lighting an answer.

We learned by Tmall data, August 2014 to July 2015, OPPLE, NVC, Aldo, Chau Ming Hanyuan 4 main lighting O2O companies in nearly a year, the average sales line is the basic "line", in addition to some specific activities, did not get on line sales breakthrough and upgrade.

2015, NVC announced that its high-profile as "the first year of O2O". So the concept of lighting O2O fire, in contrast, it is online sales so no fire".

In a number of Companies in the interview, we learned that the enterprises are facing various problems and actively adjust the O2O, looking for the path of development suited to their own development.

Lighting O2O online performance survey: one year turnover is flat

2014 Tmall eleven lighting business sales of the top 6 list

2014 double eleven, OPPLE and other lighting companies in the electricity supplier to achieve remarkable sales results. Recently, Aladdin lighting network in Tmall data to understand OPPLE, Aldo, NVC, Chau Ming Hanyuan 4 found in the online sales, Tmall a year, in addition to a ten a few time points, the online sales is very dull.

This is just the beginning of the lighting O2O, is not a good thing.

August 2014 to July 2015, OPPLE lighting lighting sales of Tmall.

From August 2014 to July 2015, Tmall sales of lamps lighting the aldo.

From August 2014 to July 2015, Tmall sales of NVC lighting.

From August 2014 to July 2015, Tmall sales of lamps lighting the Hanyuan Zhou ming.

It is understood that in 2008 opened Aldo lighting O2O; three zoom into the lighting field of O2O for about 3 years; TCL at the beginning of 2014 proposed "smart + Internet", "product + service" double + strategic transformation; starting from the beginning of 2011 O2O OPPLE lighting, 2013 increase in the field of investment. Lighting O2O development time is short, still in its infancy.

On the one hand is the major companies to enter the O2O, on the other hand, it is the sale of light, lighting O2O which problems, and how to break through?

Lighting O2O: different faces under a hat

Although companies have held the "lighting O2O" banner, Aladdin lighting network found in the interview, in fact, each enterprise for positioning and price positioning, for online transactions are different. Relevant person in reply to our enterprises NVC interview made it clear that "here is the O2O, not the electricity supplier. "

TCL lighting TCL group outside the O2O system, in 2014 the new LED home lighting market, TCL lighting has also been used under the lighting line + line synchronization mode.

Three variable focus is to take a balanced price system in line to maintain the price system, different product strategies and other methods to balance, general manager Yin Feixiong said, the current effect has yet to be reflected".

NVC is hoping to combine the advantages of online and offline brand, through online and offline interaction drainage, upgrade transformation to the traditional marketing way, play the actual store sales experience and service advantages.

On the way to O2O lighting, Aldo as the representative of the enterprise to start to lighting electricity supplier more depth development; and to OPPLE, NVC as a representative of the traditional lighting companies online channels, in addition to open up the outlet channel. As mentioned in many industries, lighting O2O no way to follow, and these companies is that the direction of lighting O2O, while walking to explore further development. Current lighting O2O sales so no plague does not fire, how to follow the force, will also be thinking of these enterprises.

Where is the crux of the lighting O2O?

The world of martial arts, for the fast break, many corporate chiefs as business tips, and in the era of O2O lighting enterprises Internet plus the leadership has a more profound experience.

In 2015, NVC heavy layout of O2O, its O2O business platform was formally launched in May 15th this year, was first implemented in Shandong and Jiangsu pilot, now began a nationwide layout, has landed in nearly thirty counties in eleven provinces. Just recently, NVC chairman Wang Donglei and the media to share his Internet thinking, said the NVC to achieve gorgeous in the wave of the Internet, need to do a good job in basic skills "focus, extreme, reputation," something.

On the issue of fast, is also considered to be the transformation of the line when the line open network linkage, the problem often occurs. Insiders said the analysis, the company is big, turned difficult, transfer price to be good for a few months. May have not arrived at the warehouse, the price has been lowered. "

TCL officials said in 2014 the company invested 500 million yuan to build O2O platform. In the eyes of TCL leaders, O2O era, open up the online and offline resources is the key point of transformation, "effective integration of new online system under the traditional line of business, in order to create a new fast and efficient service environment, can really impress consumers. "

Dongguan three general manager Yin Feixiong O2O lighting Lighting Co. Ltd. for the problems described, "the problems encountered is the special lighting enterprises 020 of the lighting industry, because there are many intermediates, the distribution of benefits of the lighting industry such as dealers, designers, decoration companies. This is also with other industries, such as clothing, electrical appliances and other industries are not the same characteristics. As soon as