Why in recent years the collapse of the tide? The reason is......

Sell light home of the news, now, more and more people began to go on the lighting industry the road of entrepreneurship, and open the lamp shop has become the most common choice of the people, with the open shop to engage in electricity providers to become a mainstream, the store market is more and more bad, why there are so many stores closed.? Today we look at the reasons.

First, the store business is difficult to do, there are six key points"

1 look at how others do, regardless of who I am

Chinese people have a habit of doing business, that is, like to see how others do. In recent years, the lighting industry store decoration and layout of the height of the "spirit", it is for this reason.

Nearly 10 years, we advocate and emphasize every day: each store to the needs of the business district oriented customer! Who is the customer? What are their consumption habits and preferences? What is the structure of customer orders and the return cycle? And so on, these all need to understand, and not always look at other people's shop.

Have you seen the decoration of each store in Watsons is the same? Is it different from other shops? Many of our local retail stores, in fact, are still in the stage of feeling the stones across the river, so do not always look at how others do, how to do on their own, and finally lost self.

2 consider what they want to sell goods, regardless of who the customer is

I believe that most retail stores have one thing in common, that is, no matter who enters the shop, just want to push their most want to sell goods.

Why? Of course, because only consider their own interests. This is also the most serious misunderstanding and the crux of the shop! Especially this year, operating cost pressures facing the relatively large retail stores, the only want to sell their most wanted to push the goods phenomenon has become aggravated trend.

Only consider their own, do not consider the feelings of customers, but also ignore and do not respect the real needs of customers, this one-way business thinking, how far do you think you can go?

3 only consider the price, do not consider the number of basket

What is the price and the number of baskets? If your average customer price is 500 yuan, which is a single guest goods, or more than three goods, the meaning is completely different.

The price is higher, the lower the number of basket, means there is profit, off a single product sales accounted for the high culture of goods and the popularity of the low proportion of basic category, also shows that the staff are the main push they want to sell the goods.

The price is low, the basket number is increasingly high, said the popularity of goods and selling category accounted for more. Of course, most of the existing problems of retail stores are the former.

4 consider the gross margin of goods, do not consider the transfer rate of goods"

Some famous or easy to sell popular goods, may be very low gross profit, but the high turnover rate.

To LED ceiling lamp, for example, if it is 10 points of the gross profit (low to dead), is not a small margin of space? But if it can transfer 1 times per month, a year can transfer 12 times, with the principal of 10000 yuan as an example, it means that a month can earn 1000 yuan of gross profit, a year down the turnover of twelve times, had a gross profit of 12000 yuan, the gross profit is 120% years!

At the same time, more importantly, this 10000 yuan a year turnover of twelve times, but also means that you have brought a lot of attention, mainstream consumer goods and popular passenger. In addition, we have some of their own profits products, we must dare to come up with Maori space to do activities in order to improve its turnover rate and commodity turnover rate.

However, the reality of the business process, the store is only in the dead. Therefore, the category structure is irrational, Ping effect more out of the question.

5 consider promotion methods, do not consider the store into the shop rate"

Now more and more intense competition, so many shopkeepers pondering every day, look at how the other party to do their own activities to do, but ignored the activity is to improve the store into the shop rate.

If the retail shop where the district general lack of popularity, into the store rate is insufficient, if activities are in order to improve the turnover rate and sales performance, without considering to enhance customer into the store, so even if there is no extensive sales skills and activities without discount, the customer into the store, and turnover by what?

6 self paralysis, with the cold business to comfort themselves

The spirit of Ah Q, this environment is not very good, so a lot of people look at the shop opposite, occasionally go out to see the rest of the shop, found that people like business is not so good, my heart is steadfast, I feel very safe at night!

Two, the huge dilemma caused by wrong thinking

More than six habits of thinking errors, to our physical store friends brought great difficulties:

1 Ah Q

Is to change to change every day, learn to learn, learn more confused. In the eyes of customers, your store with other stores in fact, no difference, and even decoration and shelves are almost the same as the production of the same counter advertising companies will not be differentiated, only concerned about the tall.

Why is the same parents born several brothers and sisters, everyone is not the same? Because everyone has their own personality, so the image of the store, the internal structure and management, do their own good. High level, do a little, the level is not high, do a little real.