National Day Mid Autumn Festival LED TV hot selling China, the penetration rate of 25%

Market research agency DIGITIMES Research pointed out that China mainland TV market three sales season of the year, respectively, eleven Labor Day holiday, the lunar new year in 2009 eleven; the holiday, not only for 60 years, and combined with the national day, Mid Autumn Festival holiday, so the TV industry can grasp the rare opportunities to launch LCD the new TV, which is based on LED application is still the main TV backlight, LED backlight (LED TV) is the main product.

Why LCD TV LED TV, the industry will pay attention to the development of the market? DIGITIMES Research pointed out that, according to the survey research group joint survey on China appliance market do, plans to buy LCD TV consumers, the most concern for the project "LED backlight", the results show that Chinese consumers can not only improve the cognitive degree of LED TV and LCD TV, to buy the main consideration of the project.

In eleven, on the eve of the holiday, not only foreign broadcasters LED TV aircraft on August at the end of pathway began distribution, and the mainland TV industry in September are listed in LED TV model. Among them, Hisense and SKYWORTH launched the LED TV series product size is the most complete; Konka and Changhong LED TV products, although only 40 inches and the size of 50 inches, although the body of the thinnest part of the emphasis can be done under 2 cm.

, although the color TV industry in eleven holiday launched LED TV new action is positive, but limited its upstream LED backlight technology is not yet mature, so the related components mostly to South Korean manufacturers procurement, small part of the supply by the Taiwan factory. Even so, due to the mainland market LED patent barriers are low, the future will attract the industry layout of the mainland market or the mainland and the color TV industry cooperation.

Plus the mainland TV industry for the 2009 LED backlight module prices dropped significantly, so the launch of the LED TV the lowest price than foreign brands up to 45% less, therefore, estimated LED TV market is still promising, 2010 penetration will up to 9.6%, to 2012 will see 25%.