National Day flat-panel TV prices will be diving price war imminent

In the Beijing market, 42 inch plasma tv. There have been more than 6000 yuan of products, the reporter yesterday in Guangzhou, the store did not find the price of the product, the current market price of the lowest in Guangzhou about $8999. However, according to industry sources, in the course of the actual sale, there are more than 6000 yuan in the brand sold in recent years.

It is understood that the current 42 inch plasma screen of the purchase price at around $780, so to count, reduce the product to 6000 yuan when the enterprise has been a loss, but the forecast does not exclude manufacturers for "cleaning up inventory" and "market disruption" two reasons "offering" the price.

Price reduction or limited supply

Suning Southern China management center Chen Xiang believes that this is indeed possible, but it will certainly be a limited supply of products, just a market strategy manufacturers.

Chen Xiang said, in fact, from the beginning of next week, the 37 Inch LCD TV will be a Japanese S brand from 25 thousand yuan to 20 thousand yuan, which will lead to other joint venture brands such as Toshiba, PHILPS and LG prices, and now Chen Xiang, their price at around 20 thousand yuan, forecast, these brands the decline can reach at least 20%.

Although TCL Yuan Ying believes that the domestic 37 Inch LCD TV should be reduced to 10 thousand yuan, but industry insiders predict that, in accordance with domestic brand price less than 30% of the joint venture brand law, the current price at 12 thousand yuan to 14 thousand yuan between the 37 Inch LCD TV made possible large scale below the million. There will also be a surprise price as well as 40 inch LCD tv. Although previously, we predicted that the price will fall to around 15 thousand yuan before and after the national day, but now the price has emerged.

Upstream costs have been reduced

And from the upper reaches of the LCD screen manufacturers more information to provide evidence to support this. With the Samsung joint venture of SONY's seventh generation production line, a panel can be cut into 8 pieces or 8 pieces of 37 Inch screen 40 inch screen, it will greatly increase the supply of 37 Inch and 40 inch LCD screen and reduce the cost, so, in August, Samsung and SONY joint venture company lowered the 40 inch LCD the screen of the ex factory price, immediately caused a 40 inch LCD TV price cuts, and with 40 inch screen shipments increased, several other LCD manufacturers LG PHILPS joint venture, SHARP is expected to cut the price of LCD screen.

In August, only to hear the sound waves of LCD TV prices diving, 32 inch, 37 Inch and 40 inch price is painted a record low, so in the National Day period, LCD TV prices have space greatly reduced? The reporter found on Sunday in the major appliance stores, consumers before the National Day "Chibidaigou" has been more obvious, some brands do not taboo "national day will fall".

The average price of LCD TV is expected in the forecast lower 30% day before and after, manufacturers two voices. Konka multimedia business unit general manager Ye Tao did not say, Konka will not drop the lowest price in the market, and still to promote sales of new products". TCL Yuan Ying said, TCL's main selling models are recently pushed out, not a substantial price reduction. SKYWORTH Dong Qiang believes that does not rule out this possibility, but will focus on 32 inches (not including the 32 inches) above the product. Suning Chen Xiangze think, flat-panel TV around the national day will certainly lower, but the rate may reach 30%, should be between 10%~20%.

Price war has been an omen

Chen Xiang believes that, although from the current point of view, the action of the various brands is not large, but as long as there is a big brand price movements, is bound to lead the industry collective price diving". He predicted that the market in Guangzhou, the national day 7 days of flat-panel TV market capacity will reach 100 million yuan, while last year was 50 million yuan, to the surge in the market, a fight is the price war "can hardly be avoided, the scent is dispersed in the air long.