New lighting market in mainland China

Recently, new century photoelectric chairman Zhong Kuanren in an exclusive interview with "high LED" showed great market confidence. "New century Optoelectronics (Kunshan) plant will be completed in the third quarter of this year, the future can be supplied in the near future LED backlight chip to mainland China TV manufacturers. At the same time, our LED lighting chips will also be gradually for the Chinese mainland and the mainland to set up factories in foreign lighting suppliers, thereby helping them to enhance product competitiveness." However, the global LED lighting application products prices in 2011 resulted in straight sets, the upstream chip manufacturers profit rapid decline is an indisputable fact. The new century "by photoelectric innovative products, the first step of the product layout" to strengthen the cost competitiveness, the success of a breakthrough low margin of deadlock, become the only company in Taiwan Chinese chip companies achieve earnings growth. According to engineering LED Industry Institute (GLII) recently released a report that in the face of the price trend of LED lighting of many Taiwan Chinese a trend which cannot be halted, chip and packaging manufacturers have gradually spread expansion news. "We are all in the mainland and Taiwan China at top speed Chinese local expansion, to quickly enhance the competitiveness of their products." Zhong Kuanren revealed that only the new century, the amount of investment in mainland China this year, the planned amount of up to $35 million, and will be put into the factory in Kunshan. China is the second largest market in the company, last year, the contribution of the performance of the mainland market from 40%. Therefore, we decided that the future will continue to improve the proportion of business in mainland China market." GLII data show that in the new century in 2011 fiscal year operating income of 4 billion 490 million yuan, an increase of $49.59%. Our goal is to strive to achieve the end of 2015 lighting costs can be less than $3 per thousand lumens." New century photoelectric executive vice president Chen revealed. 40% results from the mainland in 2002 was established at the beginning of the new century, the main production of photovoltaic green LED chip, supply to the LED display business. Prior to 2009, the company's 90% products for green LED, blue light LED for 10%. With the increasing demand for white LED. In 2009 the company will gradually shift the focus of the product to the blue light LED, the data show that in the new century in 2012, the photoelectric blue LED accounted for 80%, green LED accounted for 20%. In 2010, we began to enter the field of TV backlight and lighting." Chen regime revealed that the company's business structure for lighting products accounted for about 65%, 20%-30% for the backlight products, and the rest for RGB products. He said that the early LED mainly focus on the brightness of the display, but now the indoor display is very popular, only the price and the cost of the competition, so the company only concern in the field of RGB outdoor display, outdoor lighting RGB. At present, the new century has a total of MOCVD65 optoelectronic units, including the Tainan General Factory epitaxial film monthly production capacity of 150 thousand (to 2 inches), before the end of this year will expand to the production of 180 thousand. At the same time, the new century has been the production of optoelectronic 4 inches and 6 inches epitaxial wafer technology. Chen regime revealed that the company into a MOCVD machine for 4 inches epitaxial process. In addition to the replacement of production equipment and technology, the past two years, the new century, the market is also changing the pattern of the target market. Chen regime revealed that in 2010 the new century photoelectric products are mainly exported to Japan and South korea. Among them, Japan as one of the world's fastest growing market for LED lighting applications, the region's sales revenue accounted for 40% of the total sales of the company, the South Korean market is $10%. Unlike Japan and South Korea market to backlight based product structure, the new century in the Chinese market to promote the main LED lighting products. Chinese government behind the development of LED lighting market, and at this stage LED lighting products prices are still high, which consumer market penetration is still low." Chen Zhengquan said that in the new century from the beginning of the lock on the mainland of China LED outdoor lighting, commercial lighting and government targets and other needs. "The Chinese mainland market is more optimistic about the brand effect, so we are in Japan last year to sell high-end products in the mainland to promote the market, mainly 0.2W or more high-power products." Zhong Kuanren said that last year, the Chinese mainland market sales accounted for 40% of total sales, of which more than 80% from the lighting market. , accelerate the layout in September 2010, the joint venture project in Jiangsu province and the Kunshan municipal government photoelectric new century earth plant. The total investment of this cooperation plan of about $200 million, of which the Kunshan municipal government invested 51%, the new century photoelectric investment of $49%, of which the first phase of the investment amount of $35 million 880 thousand. Zhong Kuanren said the third quarter of this year, the plant will be completed, the future of the joint venture project will be provided by the new century Optoelectronics Technology and management, the Kunshan municipal government is responsible for coordinating government resources and assist business development. Kunshan factory in the future will be the main procurement 2 inches MOCVD machine. Estimated mass production, the epitaxial film production capacity of up to 2-3 million per month." So far, the new century has 3 production bases in Taiwan, Tainan, China, Guangdong, Dongguan and Jiangsu, Kunshan. According to Zhong Kuanren's vision: the future will be dominated by the Tainan plant research and development of innovative technologies, foreign customers demand supply by the Tainan factory; Kunshan factory is responsible for a small part of epitaxial wafers and most chip production capacity; Dongguan factory is the main backend layout LED chip production line. "Our goal is to achieve the Chinese mainland market by 2015, the demand for chips from the two mainland factories, and technical indicators consistent with the Tainan plant." Zhong Kuanren said that the future of the new century will be based on the photoelectric production base in Kunshan