New marketing, LED mobile advertising car right?

February 27th, the reporter in Xinzhou District Qi Road, Xinzhou people's Hospital, saw the LED advertising vehicles. The shape of the car is similar to van, but the car has been modified around the 3 large LED display, the screen constantly playing a variety of advertising.

As the mobile display advertising platform, creative car LED playing advertising information behavior is unique in many film and television drama, we have seen a similar approach, but the advertising effect of the car on the road traffic order, do not obey the traffic rules, trouble, such a thing is not good. Recently, there are people in Xinzhou reflected in the city can always see the flow of advertising vehicles in the shuttle, after the train around 3 LED display, all kinds of advertising constantly flashing play. Many owners complained to reporters, this car not only do not hang the license plate on the road, but the speed is too slow, it is easy to cause road congestion.

New marketing, LED mobile advertising car right?

Slow traffic affects traffic order

Daily economic news reporter noted that the license plate in the car did not hang the license plate, but posted a telephone advertising investment. Reporters followed, found the car speed is very slow, has been maintained at about 10 kilometers per hour, although the back of the blocked car is a long line, and kept the owner whistle signal, but the car is still running neither fast nor slow advertising. "The road is not wide, the car is still slow to open. "Driver Chen said, encounter this kind of situation we had to detour, some owners even the yellow line retrograde overtaking, very dangerous.

Mobile advertising car can earn 1500 yuan a day

At noon that day, the reporter to advertise on the grounds, dial the phone for mobile advertising on the car. The advertising company staff said, in the advertising car advertising costs by day. Rent an advertising screen, the price of 600 yuan per day, such as the need to rent $1500 yuan. According to the staff, the company is currently only a LED advertising car, driving on the street every day in Xinzhou downtown area, or in the larger flow of people shopping malls docking, to attract the public eye. Now there are several customers in the car advertising, and generally reflect the effect of good advertising. Mr. Wang said the public, before the Spring Festival will see the car. "Drive slow, old block the way. Taxi driver Lee said that the total number of advertising vehicles to run more than a lot of people everywhere, plug everywhere.

Failure to obtain a permit is an offence

In the afternoon, the reporter called Xinzhou district traffic control brigade complaints. After the traffic brigade investigation, the advertising car did not hang the license plate, although the car has not yet expired a temporary license plate, but did not place in the designated location. Traffic control brigade staff said that the car owners will be directly deducted 12 points, and impose a fine of $200. For the vehicle to slow down, the staff said that the relevant provisions of the minimum speed is not in the city at present, but this behavior itself is immoral, if the cause of traffic congestion, owners will also bear the corresponding legal responsibility. Xinzhou district urban management team captain Xu Zhihong said that the mobile advertising car did not apply for outdoor advertising license. According to regulations, urban management department will be 2000 yuan per square metre of advertising to fine, and issued a rectification notice, not according to the provisions of the rectification of the urban management department will demolitions LED screen.