New media era LED lighting companies how to play?

Introduction: enterprises should do, is to find a good channel to gain profit, don't think you give up this opportunity to profit only 35 months later, the profit model is basically with poly with scattered, community class play basically will become the mainstream.

The path depends on the age of the Internet population has changed, the industry chain is the traditional ways to create economies of scale, the so-called business model is nothing more than playing in front of a scale and economic operation mode, and the age of the Internet play, is divided into the economies of scale in small pieces, we are looking for business opportunities in the small scope. Traditional gameplay in the conditions of the new era, if you do not adapt to this change, will die very miserable, but the new play is not so many mysterious things, nothing more than socializing, and we get together in a play.

So, as the traditional enterprise LED lighting enterprises and how to play it? New media era LED lighting companies how to play? The traditional media and traditional lighting companies as a form of traditional enterprises, they play similar, here in the traditional media as an example, we look at and learn in the new media era, how should we play? In fact, this new game and the media about whether traditional media or new media, everyone is playing, but the traditional media load content is diverse: a serious, lively, and the idea of gossip.

The age of the Internet of things, let all the content into living individual activities through various advertising, social media display, more channels, more content from the crowd, naturally more. Traditional forms of media, of course, but not a lively and diverse new media forms, which, after all, too grounded gas. But this does not mean that the traditional forms of media will tend to go to the new media in the form of serious things: for example, in the new media era seems almost revealed many old pedantic, but many basic things are the old pedant lay, a new medium for breeding doesn't come out of nowhere. All content is advertising, this is correct, no need to say.

But this theory is not profound: the traditional enterprises for their product promotion it is no more than several forms: television, radio, posters, plus the exhibition or product launches, single channel, audience aggregation ability, great investment cost, generally no non is missed the Internet era. Has the characteristics of disintermediation, to the carrier of the Internet era nature, what the line on the line, depending on the promotion of virtual environment and product features, is the Internet itself, to make what the profound theories think that the Internet is too great, in fact.

New media era LED lighting companies how to play?

The traditional things are in transition, but the traditional enterprise in the original business model, once difficult to adapt to the Internet disintermediation, fans cluster characteristics, turn a bit slow, but there is no eliminated possible. Since the Internet market has formed, there is a need for the transformation of traditional enterprises, is the goal of the transformation of the Internet, the transformation is not eliminated, but to create a harmonious ecology, we coexist.

The transformation of this transformation is nothing more than the channel, the original traditional enterprise product promotion content, enterprise culture or business model through various channels to promote out channels increased, the content will naturally naturally been advertised, because the traditional enterprises did not have content, but not so many channels, content to go out. So, we look at the current new gameplay, in fact, more channels, more media, the entire market path is broken down, so we play more naturally.

Economies of scale are dependent on the scope of the different pieces are split, rather than occupy the entire market is a success, we are in a small play tricks. The traditional media why dominate the entire market discourse, media audience itself in the traditional market, relatively influence a wide range of enterprise publicity basically have to rely on them, otherwise, no other forms of media available. Now is not the same, the advantages of the traditional media form into a disadvantage, and has become one of the many forms of media, which is a very normal phenomenon.

The crowding out effect of the Internet is very obvious, it will tear up a lot of things, and mix a lot of things. But serious things for many years of accumulated traditional forms of media is very deep, this is an advantage, not with the channel change these serious professional things disappeared, entertainment content, to attract the eye of the thing, do not abandon professional serious things, this is the basis for the Internet of things is to construct on the basis of serious, rely on some shallow content also is not a trend.

The traditional enterprise products too, sell not because of the traditional product is not good, but the product sales channels, product acceptance channels is not found, the path choice not only, so companies do not have to feel confused about your business, know this, to find the channel on the line. Although this is a difficult process. So, the traditional enterprises to realize this point, now is the era of the construction of a channel era, traditional channels are basically destroyed, this is no surprise, the development of the industry has been on things like this, never industry iterative is a very normal things, but the Internet is too fast, the previous iteration has been the traditional iteration: a machine replaced by another more advanced machine, a technology is also a disruptive technology, these are iterative in the physical plane of the traditional, never like today as the channel iterative large-scale industry, and the speed of iteration again so soon. So companies must stabilize, do not be too fast iteration of the head, lost direction.

Now everything can be used for social media too much, too many media companies choose, do not have to create their own media, but how to make better use of the channel for me, this is what companies should do. Enterprises do not need to engage in any long-term strategic profit planning, channels and more, a variety of media forms encounter, a careless will have a scale effect, a huge amount of profit reasons are sometimes unclear. Companies need to do, is to find a good channel to gain profit, don't think you give up this opportunity to profit only 35 months later, the profit model is basically with poly with scattered, community class play basically will become mainstream, and the fixed 350 years of traditional profit model is very different, nothing is so surprising, this play will become a kind of ecological, enterprises need to constantly find channels, play is ok.