No brand pains plagued lamps are developed, Guzhen lighting should be how to promote the "brand movement"?

Before and after 2002, the lighting industry "brand campaign", the achievements of today's trend. Unfortunately, in the field of sports brand, Guzhen lighting enterprises still remain in the stage of product all has not yet appeared, strong industry brand. Guzhen lighting industry is still dominated by channel competition, brand awareness is not strong. Although the gold, Bao Hui, Qilang, comely and other high-end brands, but failed to integrate into the international market. Guzhen Lighting no brand pains, plagued by the development of lights. After nearly 20 years of sustained and rapid development, the lighting industry development environment has undergone profound changes. Under the new normal development of the industry, is to further improve the quality and efficiency, more attention to the connotation of the development of one of the important aspects, is to vigorously implement the brand strategy. Maintain the lighting business brand, is to consolidate the status of the lights are the basic industry in recent years, lighting brands in their own channels to carry out". PHILPS Home Furnishing 1 billion 200 million Home Furnishing, NVC 750 million, sun lighting 600 million, OPPLE crystal lamp 320 million MLS Home Furnishing target of 1 billion this year, PHILPS lighting to commercial lighting, lighting engineering and lighting Home Furnishing force, target 3 billion...... Lighting manufacturers average sales of about 2000-3000, most of the lighting brand into a OEM manufacturing plant, the gradual demise of the brand, which means that the bulk of the tenants to withdraw from the field. Removal of the platform will eventually lead to a single source of industrial origin processing base. Promote the lighting business brand, is the key to enhance the core competitiveness of lamps and lighting lighting products compared to its own attributes in addition to practicality, the greatest value reflected in its artistic, ornamental. Currently, the ancient town in the lighting design research and development on the lack of force, product homogeneity serious. The art of lighting is covered, resulting in consumers in the purchase of lamps, focusing on parity, eventually resulting in a bloody battle between homogeneous products, profit margins have been severely thinned. Therefore, in the scale of the industry has been basically finalized today, we call the lighting companies pay attention to the shaping of their own brands, sounded the clarion call of quality revolution, to guide the industry from the amount of quality to quality change. Accelerate the popularity of lighting brand, is a new era of consumer demand because of the design company, such as the addition of middlemen, resulting in increased lighting costs, terminal prices will rise. This is attributed to consumers do not understand the lighting brand and the product itself, dealers, designers and other intermediaries have a "operation" space. Therefore, to promote the popularity of lighting brands, to promote the lighting industry to clear the price is to comply with the needs of the era of consumer sovereignty, but also a sign of industrial transformation and upgrading. In the economic development of the new normal deepening today, industry competition has been from price competition, quality competition to brand competition. Brand competition has become an important feature of economic competition between enterprises and regions, which is a great opportunity for the lighting industry to create a brand era.