No leader Chinese will lose the LCD Era

Japan has SHARP, South Korea SamSung, China what?"

Ambitious LCD TV manufacturers in China, when faced with such questions, always show a bit embarrassed and uneasy.

Indeed, CRT TV era, China completed a small to large color TV manufacturing transformation, and established the Chinese brand's international image, even emerged like TCL with international influence enterprise. But the glory did not last long, with the rapid arrival of LCD era, Chinese TV companies have just established advantages have gone for ever "trend. Therefore, the establishment of a new era based on the LCD industry and market advantages, China's color TV enterprises become the top priority.

In fact, the ability to build on the advantages of the LCD era, China's color TV is becoming a symbol of the second spring.

As China economy calls for more world top 500 enterprises, the development of China LCD TV industry also needs to carry the "China LCD" banner of enterprise.

Recently, TCL launched a global LCD TV contest activities, directly from the technical level of the challenge of foreign brands, can be seen as a blow to China's LCD power horn. For a long time, China's color TV on the global stage is the role of technology applications, followers, led directly to the Chinese color TV big but not strong outcome. Now, the Chinese enterprises to do technology led enterprises, and gradually with the international mainstream enterprise development strategy, is undoubtedly a historic progress of Chinese enterprises.

A market research phrase: China LCD TV industry looks very lively, but basically belongs to entertain. Chinese enterprises must achieve two fundamental breakthroughs in the market space and product competitiveness, in order to be marginalized in the future LCD era".

Compared with the international brand, there is still not a small distance. For example, the second quarter of 2005, SHARP's global LCD TV sales reached 750 thousand units, the annual sales volume is expected to exceed 3 million units, all domestic enterprises LCD TV sales added together up to half of it, this is the gap.

To build a truly global advantage, we need to build global thinking, and on the basis of thinking on the establishment of a global strategy. And our business seems more inclined to stare at the domestic market. It is very important to improve the technological competitiveness and product competitiveness of Chinese enterprises, and gradually establish the international brand image of Chinese products. Now we need to achieve the Chinese color TV companies: as soon as possible to achieve price competitive enterprises to technology and brand competitive enterprise transformation.

Therefore, when the global LCD TV consumers about SHARP, Samsung, and don't forget the time with Chinese enterprise name, can we say the truly powerful, but today, we still go on the road to a strong, powerful and not reached the end point.