User comments: LCD TV Chinese TV industry will lose

TV industry after the rapid growth in 1980s and early 90s, the market environment has undergone a qualitative change in the late 90s. In the increasingly fierce competition in the market, the color TV into the mature period, and color TV enterprises will enter the structural adjustment period.

Traditional tube type (CRT) color TV demand saturation. According to statistics of market economy Research Institute of the State Council Development Research Center showed that the period of 2001 to 2005, the annual demand of China's TV market in the city of about 20 million 500 thousand units, and currently has 68 national TV companies, 50 million sets of annual production capacity of CRT tv. With the traditional CRT TV demand tends to saturation, low content of science and technology of the technology, raw materials and relative recovery of steel and plastic products prices, in the low-end color TV market has entered the era of meager profit "". In the low-end color TV sales target population are farmers and ordinary workers, this part of the crowd's income growth is very slow, the income of farmers and even negative growth, so the low-end color TV market is highly sensitive to the price, the price for the decisive factor in the purchase factors. While the color TV industry in the "focus on the industry chain downstream of large-scale assembly industries" model of industrial products on the market caused serious homogenization, the combination of which will inevitably lead to large-scale "price war", causing the industry profit margins decline further, which is a direct consequence of a substantial loss of whole industry.

Face losses, the TV industry began to seek new profit sources, without exception, all TV companies are selected as the source of profits of high-end color tv. High-end color TV sales target for the crowd is a high-income class, its revenue and income growth rate is much higher than the low-end color TV sales target population, and the proportion of income growth is also increasing. Therefore, high-end color TV brand image, display performance and appearance. Price sensitivity is not high. Even into the market maturity, its profit is higher than the low-end color tv. Therefore, the color TV industry will choose high-end breakout.

In fact, this is breakout "slobber break, because three: brand image, technical development, production cost elements of high-end color TV market success, the domestic color TV industry, whether it is an advantage of a No. The domestic color TV industry sales channels in the high-end color TV market role.

What is the high-end color TV?

Currently recognized as the high-end color TV display, including plasma (PDP) and liquid crystal (LCD-TV). The foreground is not optimistic about the rear projection. Rear projection clarity, contrast, brightness, three main image performance and plasma TV and LCD TV can not compete.

Clarity, far better than the plasma and LCD rear projection. Take the most common 42 inch TV as an example. Because of the special rear front panel structure determines its definition can be very high, can reach up to 1080i, and plasma and LCD can easily reach 750p, the number of pixels of a 43 inch plasma TV can reach 1 million 50 thousand, the LCD can be more than 2 million 950 thousand in theory. The 42 inch rear projection is only about 780 thousand pixels (by resolution).

On contrast, plasma TV is the most dominant. Plasma TV can easily reach 3000:1 contrast. The use of ultra-high brightness DLP rear projection is only 1000:1 contrast, while the traditional rear projection contrast will not exceed 750:1. LCD TV in terms of contrast is inferior, but the top LCD TV can also achieve 1000:1 contrast.

Brightness, or plasma TV the most dominant, plasma TV can easily reach the brightness of 1100cd/ square meters. The traditional rear projection is less than 500cd/ square meters of brightness, the highest brightness of the DLP rear projection can reach 750cd/ square meters of brightness. LCD TV is also relatively poor in this area, generally only 450cd/ square meters of brightness.

Overall, the quality of image projection as plasma and LCD, plasma image quality is best, although a lot of LCD TV brightness and contrast of low plasma TV, but rely on High Definition LCD TV, a board. The rear projection has no advantage in image quality. Although the DLP projection performance slightly better, but the life is a serious defect, the highest light bulb life of only 10 thousand hours, open the TV to change the bulb, no difference of domestic customers and a complete overhaul, the average consumer TV is extremely difficult to accept this short bulb life. At the same time, the cost of DLP projection TV is still too high. LCOS rear projection performance is also higher than the traditional rear projection, but its production pass rate has been unable to upgrade, up to 60%, the average manufacturer is far below this figure. So LCOS rear projection prices have not come down. Long term perspective, plasma TVs and LCD TVs are more suited to the future of digital tv. As the host of the 2008 Olympic Games the Chinese, said that during the Olympic Games will be held all the programs will be digital signals to the world, on the basis of planning, China SARFT to digital TV by 2005, China has 1/4 television broadcasting digital TV programs; after 2010, relatively developed eastern regions will promote digital TV and gradually extended to the Midwest; and stop analog TV broadcasting in 2015, positive action, and actively promote the digital TV display China determination. The plasma panel and LCD module is designed to display digital video equipment, digital TV, easy and convenient, but also eliminates the analog to digital converter (ADC) and the cost of the traditional projection TV even after additional digital to analog signal conversion