"Nuggets" emerging markets domestic market is ready?

The Russian OPTOGAN company president Lev pointed out that China made LED energy-saving lamp products, the biggest problem is the poor quality, does not comply with the relevant technical standards and requirements of environmental protection, the service life is low and easy to cause harm to the human body. Lev stressed that Chinese some little-known companies with no sales performance and visibility, but it is keen to persuade the local government to participate in national and regional government procurement, resulting into the Russian market China "fish products".

China is a big exporter of LED lighting products, but because of the quality of products, in recent years, China's LED lighting products in Europe and the United States market has suffered multiple recalls.

The frequent occurrence of the recall affects not only China LED lighting manufacturers present income, but also affect the future orders, and even lead to overseas market is likely in the short term will form a crisis of confidence in the Chinese manufacturing LED lamps.

In the face of such a critical opinion, China's lighting companies should really reflect on the quality of their products.

On the one hand, SMEs do not have the ability to fight for high-end markets in Europe and the United States, because Europe and the United States buyers tend to put forward a variety of certification requirements before the order, and some certification is often expensive.

Therefore, the market access threshold is low, the product quality certification and other requirements of the emerging market has become a "gold rush" for manufacturers and buyers". But on the other hand, the prospects for foreign emerging markets is still good, domestic lighting enterprises should also strengthen the export of self-discipline, which is a measure of the maturity of the enterprise a yardstick, the industry should be the responsibility of each enterprise.

Enterprises should comply with international trade norms on the basis of self-discipline, thereby reducing trade friction. At the same time to avoid the formation of "the increase in the number of exports, the decline in economic efficiency, the credibility of the crisis prone" adverse situation, otherwise it will become a patent barrier, restricting China's LED products to the international market another obstacle.

In addition, the choice of the target market positioning at the same time, export enterprises should also develop multi market. Take the market diversification strategy, to enhance the quality of products, improve the level of technology will have a positive effect.

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Lighting Engineering Co., Ltd.

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