O2O stand out to lead the new trend of LED lighting industry

Introduction: O2O combines the particularity of the lighting industry and the characteristics of e-commerce, in fact, in the final analysis, e-commerce is still only a channel to sell products for the main purpose. For the lighting industry, now and in the future will be the trend of integration of online and offline, rather than a simple alternative relationship. Online shopping advantage is convenient, the line is the advantage of the shopping experience, lighting companies can combine the advantages of both.

In the rapid expansion of the electricity supplier, the face of the transformation of traditional retail background, O2O become a hot industry. O2O - online marketing online shopping under the line and offline consumption, that is, the combination of online business and the Internet, so that the Internet has become the forefront of the next line transactions. O2O combines the particularity of the lighting industry and the characteristics of e-commerce, in fact, in the final analysis, e-commerce is still only a channel to sell products for the main purpose.

For the lighting industry, now and in the future will be the trend of integration of online and offline, rather than a simple alternative relationship. Online shopping advantage is convenient, the line is the advantage of the shopping experience, lighting companies can combine the advantages of both.

O2O stand out to lead the new trend of LED lighting industry

Online brand promotion, investment, sales, customer service experience, provide service, installation and maintenance of the line; now and in the near future, retail lighting will likely form a channel structure store + shop + logistics distribution network multi line pattern, "three-dimensional marketing" will become the mainstream of this model; is OTO mode.

At present, the domestic development of O2O mode is just unfolding, feudal lords vying for the throne. The lighting industry, products because of its inherent characteristics, either B2B or B2C mode is not consistent with the direction of development of the industry, focusing on the experience of lighting products, lighting direction of the future will be the museum experience rather than online showroom, "O2O is king" sound in the circle is high.

The advantages of O2O exposed, a combination of online and offline is the essence of O2O, O2O will make the Internet as a store front, while the Internet is a good solution to businesses and consumers to exchange information asymmetry between the weaknesses, reduce the line business of shop location dependence, reduce the rent expenditure at the same time. Provides a rich, comprehensive, timely business discount information for consumers, can quickly and easily select and order for goods or services.

In short, O2O reduces the cost of information exchange and transaction costs, thus becoming one of the most popular and popular e-commerce model. O2O lighting industry market began to pull open the curtain, will be a limitless market.