OLED, laser and LCD TV staged "War Within Three Kingdoms"

Near the end of the year, the color TV giant SKYWORTH ahead of the layout next year. December 21st, SKYWORTH held in Shenzhen, OLED OLED forum for future products, and released a new generation of HDR (high dynamic range) technology new tv.

In the game between OLED and liquid crystal, laser TV, SKYWORTH vice president, director of the SKYWORTH digital TV business division president Liu Tangzhi said, OLED is the next generation of TV, fiscal year 2016 SKYWORTH OLED TV sales target is 200 thousand units, will be 10 times the 2015 fiscal year, five years, OLED TV will become the mainstream product.

2020 OLED TV penetration will reach 30%

OLED TV technology matures, Liu Tangzhi told reporters that the current 55 inch 4K OLED TV price of $14999, 65 inches 4K OLED TV price of $25999. Application of HDR technology, can enhance the brightness, contrast and color of OLED TV, to achieve the same effect with the naked eye 3D. "We do not add technology, with the size of the HDR OLED price. "

The biggest problem plagued OLED TV - the lack of upstream panel, but also with the LGDisplay (LGD) is expected to increase investment in OLED TV panel and gradually ease. LGD has recently announced that it is expected to invest more than 10 trillion won, launched more than 9 generations of ultra large OLED production lines and flexible OLED production lines, will be put into operation in the first half of 2018.

Liu Tangzhi optimistic forecast, fiscal year 2015 (as of March next year) SKYWORTH OLED TV sales will reach 20 thousand units, fiscal year 2016 (as of March 2017) SKYWORTH OLED TV sales growth of 10 times, to reach taiwan. Now OLED TV with the same size of high-end LCD TV, the price difference of 1.5 times; when the spread narrowed to 1.3 times, will accelerate the popularity. "

It is expected that in 2020, global OLED TV penetration will reach 30%. If the world's 200 million TV sales a year to count, which means that OLED TV to 2020 global sales will reach up to about 66000000 units, becoming one of the mainstream products of the big screen tv. Liu Tangzhi said.

His confidence comes from three aspects: one is from the picture, OLED colors, contrast and response speed, angle and so on are better than LCD; the two is from the physical form, OLED TV to convex concave, the future can also curl, can carry; three is from the perspective of industry, the OLED screen is used widely, from mobile phone, computer, tablet to 77 inch TV, the future can also be 100 inches.

China's middle class consumption upgrade in full swing, as long as the product is good, even if you are willing to buy expensive. "Liu Tangzhi said, 2016 will be OLED, HDR technology promotion and the outbreak of the year, SKYWORTH's goal is to become the first brand and the world China OLED TV, OLED TV will use international future to boost SKYWORTH. "

Next, SKYWORTH will join hands with LGD, the end of next year to launch 1 mm thin "wallpaper" (wallpaper) OLED tv.

OLED, laser and liquid crystal "War Within Three Kingdoms"

For the next generation of TV technology, the two giants Hisense, SKYWORTH each have different views. Hisense released the laser theater TV in early December, is expected in 2016 will be the first year of the rapid development of laser TV, and plans to 2020 Hisense laser TV will account for the global more than 70 inches large screen TV market share of 40%.

These two giants, has been full of propaganda, gunpowder flavor". Hisense said that at present does not push the immature technology of OLED TV, but not the exclusion of OLED TV, 3~5 years later, once the OLED TV technology is mature, consumers are also accepted, Hisense will also launch OLED tv.

SKYWORTH "tit for tat", it said in a 21 day conference, not to do is not the future of television laser TV, although there are technical reserves of laser tv. The reason is that the transition from CRT TV to flat-panel TVs, PDP (plasma) lost to LCD (LCD), because it can not cover the small size of the product, and the same as the laser TV, it can not cover the small size of the product.

In fact, although they have differences, but the muzzle is aligned LCD tv. Hisense said that more than 70 inches of products, the price of laser TV is only LCD TV's 1/10, while SKYWORTH stressed that OLED has better performance compared to lcd.

The construction of LCD panel suppliers BOE December 2nd the greatest Chinese launched in Hefei 10.5 generation LCD panel production line, plans to put into operation in 2018, the future will be mainly the production of LCD TV 65 inches above, some capacity can produce higher resolution 8K LCD panel, in addition to the 65, 75 inches, if necessary, can also produce 82 98 inch panel.

BOE chairman Wang Dongsheng told reporters that the next 10~15 years, large size, ultra high definition display, LCD will still be the mainstream. The reason is that the big screen area, the definition of liquid crystal has been done 8K, 10K, and OLED is also improving the yield of the 4K panel, and the high cost of LCD, we want to do the same as the cost of 8K LCD and 4K".

Interestingly, OLED TV, laser TV and LCD TV has now formed a "War Within Three Kingdoms" competition.

In this regard, Liu Tangzhi believes that laser TV is only a niche market, and OLED TV once reached 30% penetration in 2020, it will become the mainstream products. 8K LCD TV, SKYWORTH will do, will also cooperate with the BOE, but in the case of the current content of 4K still need to enrich, not to mention the content of the 8K, so 8K LCD TV will also be a niche market.

The father of OLED, Hong Kong University Science & Technology and professor of University of Rochester Deng Qingyun, 21, also visit the OLED future product summit forum". He told reporters, in addition to South Korea, Chinese enterprises in the OLED panel actively invest,