OLED TV promising Chinese manufacturers choose small size as a breakthrough

Foreign reports, the Japanese plant Sony will launch a new generation of OLED TV in 2009. Sony said that the thickness of the OLED TV display is only LCD LCD TV display 1/3, that is 3mm. More importantly, the OLED display screen can be folded, bent, like a piece of paper hanging on the wall or in a pocket.

Two years ago, Sony has been in Japan launched a 11 inch OLED TV, first entered the market, including Toshiba, Matsushita and other Japanese manufacturers are unable to hide greeds in this field. In addition to Japan, South Korea, Samsung and other manufacturers are also increasing investment in OLED, the companies do not want to lag behind in this emerging field rivals.

Sony the upcoming OLED TV screen thickness of only 3mm, lighter weight, lower energy consumption. Sony is about to launch a folding TV, which means that with the application of OLED technology, the future will be more portable tv. Moreover, the display screen can be bent, and is suitable for manufacturing on different materials. This is also a lot of the display can not reach the effect, that is, OLED almost no visual angle of the problem, the user in a large angle to watch, the picture will not be distorted. In addition, the response time of OLED is only 1/1000 of LCD, showing that the motion picture does not have the phenomenon of drag. OLED can adapt to more complex and difficult environment. The low temperature property of the material ensures that it can still be displayed at 40 degrees below zero.

Despite the many advantages of OLED, but for the growth and development of the technology, many places will be affected by mature technology. Faced with the industrialization of LCD, the development of OLED is still slightly immature. The presence of LCD to bring a OLED is not a stable space for development, in 2007 Sony launched a $1800 high priced OLED TV, LCD wave of price cuts almost OLED dream of annihilation.

Although the major manufacturers of OLED investment has not reached the point of impact on the LCD market, but countries have significantly increased the investment in the OLED industry. In contrast, Chinese mainland enterprises limited to industrial base and economic condition is not stable, there is no strength to invest huge amounts of capital in OLED, but also did not like the Japanese Sony that represented high-profile OLED big screen industry, only some small investment, mature technology of small size market as a breakthrough.

Sichuan rainbow and CIGNA as the representative of the Chinese enterprises are trying to take a big development model in the field of OLED. In recent years, the production of mobile phone screen size of the OLED screen, and then will be developed to 10 inches or so computer screen.

In addition, Chinese manufacturers are also actively seeking to play the role of foundry in the OLED industry chain, striving for international OEM OLED lighting products. The related technology patents in mainland China is still a lack of development of this technology is one of the obstacles, mainland companies that can make strategic alliance with Europe and the United States OLED lighting manufacturers, has patent licensing, technology transfer, and the competitive price for the OEM shipments, the future is expected to achieve the global OLED lighting market.

In addition, the advent of the era of 3G can not be ignored, a variety of CMMB terminals and mobile TV is about to become the dominant domestic market, in the 3G era, mobile video has become the core of value. Small screen OLED by this machine to play their own advantages, enrich the life of the 3G era.

Market research firm OLED, the market value of about $1 billion 100 million in 2009, 2011 is expected to rise to $2 billion, OLED as a new technology, will eventually replace the LCD and become the new overlord display field, but technology is mature to take time. In the face of SONY OLED TV's success in this field, China development needs to fully absorb from all accumulate steadily, experience, for policy support, the development has its own characteristics of the product.