OLED: cost reduction is a pragmatic move

OLED technology was once a lot of companies and experts as the next generation of flat panel display technology, but also thanks to the efforts of Samsung, SONY and other companies, small screen OLED display market performance eye-catching. At present, the market share of OLED display is increasing year by year, and it is expected to exceed 5 billion US dollars in 2015.

But this time, the voice of OLED a little weak, especially recently announced that SONY in Japan to stop production and sales of 11 inches OLED TV, but also to allow many opposition to seize the opportunity to counterattack. Judging from the current situation, including SONY, Samsung, LG supporters of these OLED technologies have not found an effective way to reduce costs.

The bigger problem is that the LCD (liquid crystal) is also undergoing internal technology upgrades. Nowadays the most popular LED (light-emitting diode) LCD TV on the traditional CCFL (cold cathode fluorescent tube) LCD tv. In particular, since this time, all aspects of the LED industry chain are doing efforts to reduce costs, but also made good progress. It should be said that the development model of the LED industry is still a success. Once LED is destined to squeeze OLED market space or delay the popularity of OLED products.

Therefore, the OLED industry and downstream enterprises should put more effort in the pursuit of low cost, high cost because only solve this problem, to the rapid industrialization of technology is the best technology, it will step PDP (plasma) footsteps, although technology is good but the market power shortage, finally exit the market risk it will increase.