OLED is difficult to replace LCD around the country to speed up the layout

OLED as a representative of the next generation of flat panel display technology, attracting manufacturers around the world competing to enter. Recently, Apple has revealed that the next generation of iPad will use OLED display. At the same time, Samsung and LG announced that it will be put into production next year for TV Oled panel. China Power (600795, stock it), as manufacturers are also actively involved in the development of OLED and industrial competition. Changhong's OLED technology on Engineering Laboratory obtained before the "OLED technology of national local joint engineering laboratory award, was upgraded to a national laboratory.

However, the investment is large, less output has been a bottleneck in the development of OLED industry, SONY in the field for many years in March this year to stop production and sales of OLED TV from this.

The third generation display technology

Global display technology has experienced from the display tube to LCD, plasma and other flat panel display after the second upgrade, is currently moving forward towards OLED display technology. Currently on the market, such as light-emitting diodes (LED), three-dimensional graphics (3D) display technology, display technology is not a revolutionary upgrade, but in the existing LCD and plasma display technology based on the update. LED just changed the light-emitting source behind the LCD screen, and 3D is the plasma display technology from two-dimensional to three-dimensional effect of the upgrade.

Currently, Samsung, SONY, LG and other global consumer electronics giant has established a relatively perfect market layout on OLED. China will also be included in the national industrial policy OLED focus on the future development of the display technology to support. Changhong group planning minister Liu Haizhong think, plasma, LCD, OLED these new photoelectric display technology not only reflects the national strength, and in the future for 3C (computer, communication and consumer electronics) is one of the basic competitiveness of electronic information industry convergence.

Industry observers pointed out that the global consumer electronics market has been in a dynamic change in the year, represented by SONY in Japanese enterprises in the display industry rapid development momentum, who also did not expect Samsung will become a global industrial chain with LCD display new dominant industry. For China's color TV enterprises, not only to eat on the bowl, but also to see the pot, but also think of the future of the road. On the one hand, to obtain a stable scale of support in the market by LCD and plasma mature products; on the other hand, but also by constantly involved in Internet TV, digital TV, 3D TV and other new products in the market competition, but also to participate in the final OLED of the third generation display industry chain layout technology, so that we can get the "market, profit, brand" multiple return.

South Korean companies to increase investment

Although there is a good prospect can be expected, but the first step is advanced, the first step is the two step is the reality of the martyrs also allow enterprises in the development of OLED, the development of the industry showed a different tendency.

Tsinghua University LCD technology experts Zhang Baizhe believes that within 5 years, OLED is difficult to threat flat-panel tvs. He believes that the so-called industry substitution, is a fundamental subversion alternative, such as flat-panel TV to replace the CRT TV; the other is a substitute on the basis of the technology, such as OLED cannot do without thin film field effect transistor (TFT) technology, OLED 70% compatible equipment, technical reserves are related enterprise LCD industries, so this alternative is not fully subversive.

At the end of March, SONY announced to stop production and sales in the Japanese market OLED TV, the reason is that the products are unsalable in the market. The SONY playing drums retreat when the Korean enterprises are showing a strong desire for catch up from behind, occupy the market. Samsung OLED product sales in 2009 accounted for 73% of global market share.

It is understood that Samsung's SMD company has the world's largest OLED panel production line. At the same time, they made it clear that it would invest $1 billion 300 million to build the first 5.5 generation OLED panel plant, the panel plant will be put into operation in January 2011. From the point of view of use, the panel produced by the substrate size of 1300mm * 1500mm, the initial will be mainly used for mobile electronic devices.

Keep up with the rhythm of Samsung, LG group has begun to integrate its LG electronics, LGDisplay and LG chemical three subsidiaries, joint venture to form OLED division. It is understood, LG recently announced it will invest $226 million expansion of OLED production capacity, the investment will enable the OLED LG panel production capacity reached 3 times now, and this part will be used for large size display products.

Our country to speed up the layout

According to the research company DisplaySearch report, the global OLED industry output value in 2009 was $826 million, compared to 2008 growth of 35%. China to become the world's largest OLED application market, Chinese mobile phone, mobile devices and other consumer electronic products yield more than half of global production.

It is to see the prospects for the OLED industry, many places in the country began to set foot in the study of OLED technology, and industrialization attempt. At present, Jilin, Beijing, Jiangsu, Shanghai, Guangdong, Sichuan and other places have OLED R & D or production base, more concentrated in Sichuan, Jiangsu and 3 places, such as.

The enterprises, as early as 2005, test technology integration in the completion, Tsinghua University and visionox company decided to start a large-scale production line construction of OLED, and finally in Jiangsu Kunshan high tech Zone to build a large-scale OLED production line. Guangdong is also actively launched the OLED project, as of December 2009, Guangdong has been built, under construction and preparation of the OLED production line project has 5, namely, Shanwei Li Li small size OLED production line, Foshan science and technology in the low temperature