OLED market to pick up built production line into a hot spot

CCID] recent investment in OLED significantly accelerated pace, especially the Japanese manufacturers began a collective force. Actively work in OLED market veteran manufacturers EPSON and other Japanese giants began a high-profile debut, SONY and Toshiba announced almost at the same time will be officially put into operation OLED TV, Canon, Matsushita and Hitachi also intends to establish a joint venture to OLED development. Domestic OLED also began to heat up, in September 2007, Guangdong formally launched the organic light-emitting display (OLED) Industry Technology Research Institute of Guangdong. CIGNA company is building China's first OLED production line, expected in the second half of 2008 will be the production of PMOLED products. Following the Sichuan and Jilin visionox, Changhong universal also announced Changhong launched OLED project, plans to invest 360 million yuan in the OLED production line construction in Chengdu; also in SVA, BOE accelerate the research of OLED.

Market warmer

From the point of view of technology evolution, OLED as a self luminous display technology, compared to the passive light technology LCD, has its distinctive features and some inherent technical advantages, Societe Generale Securities researcher Shi Hong believes that as a member of the plane display technology of large family, OLED is not to face better opportunities for development. Experts believe that the future will be able to compete with TFT-LCD technology will be OLED.

2007 OLED finally out of the shadows of the downturn. The second half of 2005 to the first half of 2006, OLED market and industry suffered a great setback, there are two reasons, one is the technology did not get a big break, the two is TFT-LCD prices fell seriously, formed the potential to suppress the OLED, so many international OLED manufacturers were forced to stop production.

But from the beginning of the second half of 2006, the OLED market began to improve, the growth rate of rapid expansion, an important reason is that the TFT-LCD tight supply, prices rise, another reason is that OLED technology has made significant progress, vice president of Beijing visionox Technology Co. Ltd. Huambo Stephen believes that this provides a very good opportunity for the development of OLED.

OLED industry in 2007 there are two important things of concern, SONY launched 11 inches OLED TV and Samsung 4 generation production line, so some experts to call the 2007 AMOLED year, the next two or three years, AMOLED will likely become the mainstream market, thanks to the low-temperature polysilicon technology breakthrough. OLED can be divided into active organic light emitting diode (AMOLED) and passive organic light emitting diode (PMOLED). When red believes that the current trend is more rapid development of AMOLED, South Korea LG electronics in recent years has shifted from passive OLED to enter the field of active OLED.

Increased investment confidence

For the market in 2008, the industry investment confidence, especially Japanese companies, such as SONY, Toshiba, Hitachi, Matsushita and have to enter the field of OLED. When the red that from Japanese manufacturers strategic intent analysis, Japanese manufacturers once in the field of large-size TFT-LCD appeared in judgment, prematurely let out of the market space and development, emerging technology industrialization progress and lower than expected, which shows in Japan has brought some negative effects of industrial development. Therefore, the Japanese manufacturers to vigorously promote the industrialization of the OLED, a hand that OLED has been a breakthrough in the mass production process, and more importantly, Japanese manufacturers attempt by virtue of the small size OLED field advantage, first cut a large size area, reverse the unfavorable situation of the current and future for planar display led the right to lay the foundation for the industry.

Institute of polymer materials and devices, Southeast University, Xu Wei believes that due to the huge investment and a long cycle, OLED R & D has become a game between some technology giants. In order to speed up the commercialization of OLED display system, EPSON has installed a production line capable of mass production in Fuji, Nagano, japan. The OLED market in 2008 will have a big development, there will be some breakthrough on the technology market, the field of small and medium size OLED will have a big growth in the application, the main mobile phone screen, PMP, portable DVD, car show and other applications will have greater development. I believe that from the beginning of 2008, we will be able to see more and more OLED figure.

From the OLED technology itself, it is the market and manufacturers, Xu Wei think, mainly because the OLED is an advanced display technology of organic electroluminescent materials and organic structure based, with high contrast, wide viewing angle and quick response display characteristics, in addition, because the OLED is self luminous, can be used the slim design makes OLED a hitherto unknown, the highly anticipated next generation flat panel display typical technology. Due to the current OLED there are large screen, high definition, product life three technical problems, but also can not be mass production. Therefore, to some extent, who can successfully solve these three technical problems, to provide users with super long life and ultra-high display products, who can become the leader in the future of OLED technology." Xu Wei stressed.

Improve the industrial chain is the key to development

Societe Generale Securities researcher Shi Hong said, OLED is currently in a critical period of challenges and opportunities coexist. "Compared to the current mainstream TFT-LCD products, OLED with ultra-thin, high quality, high energy saving, flexible displays and other characteristics, but also has short service life and the weakness of technology, from the perspective of industrialization, the current OLED related industrial chain, lack of in the realization of the large size of the production process and also not mature enough, which means that OLED must be in the two aspects of cost and market as soon as possible to change the short board phenomenon at present, can in the fierce competition