ORA: to open up the Chinese market with the spirit of continuous innovation

Light Tools and Code V, many optical designers for having heard it many times name, two models in this software, all kinds of exquisite lighting lamps to illuminate our lives, microscope, telescope extension of human vision, backlight, projector for our colorful image world.

ORA, founder of Light Tools and Code V, with her fiery passion for innovation, more than and 40 years of meticulous work, promote the optical revolution worldwide. Continue to honor the commitment to the best products to customers.

Full of passion and innovation in this era, the rapid development of China optoelectronics industry, also created a "rise China design". In this process, we see a figure of ORA (deja vu optical research associates Inc.), by China agents Sha Yibo (Shanghai) trading system design limited company to enter the market and quickly China, rooted in a number of large companies and research institutions, to catch up with the advanced technology to accelerate the pace of China optical design industry.

Brief introduction of ORA: the world's largest optical design software provider, headquartered in California. Founded in 1963, the first software product was released in 1975. At present, the company has 93 employees, of which 2/3 has a master's degree or above, has a wealth of experience in optical design and software development. Its Light Tools and Code two V optical design software revenue accounted for 85% of total revenue. International distributors in Asia, Europe and the middle east.

Brief introduction of Sha Yibo: Sha Yibo (Shanghai) Trading System Design Co. Ltd. (CCS) is the world's largest CAE solutions provider Cybernet Systems Corporation in China wholly owned subsidiary. Cybernet Systems has more than 20 years in the CAE technology service field service experience, customers in the electronics, acoustics, electromagnetic, mechanical, optical, thermodynamics, fluid mechanics, nanotechnology, information technology and knowledge innovation etc.. Cybernet has offices in Shanghai and Shenzhen. The company is China's ORA optical software products agents.

Interview:

The spirit of innovation strong R & D team continued to create first-class optical software

Photoelectric news: your company is how to develop the two software? How did your R & D team form?

Bruce:ORA is a mature and stable company. We introduced the Code V software in 1975, launched in 1997 LightTools. Currently 85% of revenue comes from Code V and Light Tools.

In the R & D team, many of our software development engineer with a doctorate and master's degree, the total number of employees accounted for 2/3, 60% of the employees are optical or software engineers. Major in physics, optics, software or lighting design experience.

Which one of our engineers have optical optimization experience for 25 years, before he was another company developers. The founder of our company is an optical engineer, these are our success secrets. In the early stage of the company has a good technical foundation, we put a lot of resources in terms of technology.

Photoelectric News Network: at present there is no other direction?

Bruce: another direction of our development is the development of CAD system integration, Solid Works software. Solid Works is widely used in the 3D module of the CAD system, we set up a dynamic connection between LightTools and Solid Works, the designer in the 3D module development complex, the 3D module is placed in the LightTools will be easier to use.

Solid Works 3D does not support the focus on design, optical and lighting. LightTools is a professional lighting design tools.

The simulation ability of outstanding promote the leap development of optical design

Photoelectric news: how do you ensure the quality of software?

Bruce:Code V and LightTools is very large and very complex. The development of this software with a lot of manpower. We adopt the standard software quality inspection process. Thousands of times a week to perform reliability and accuracy tests, but also to verify their compatibility with the new hardware to ensure that customers can easily.

ORA has a special team, responsible for software quality control, and a special team to provide technical support. While other small companies, usually programmers and technical support and training.

Photoelectric news: how is the specific division of the two software? Will the future develop a larger product?

Bruce:Light Tools focuses on the lighting design, Code V should be used to design the optical image. These two software has been widely used in lighting, backlighting, projectors, car lights and other fields.

Optical design can be divided into two areas: lighting and image. The projector is a good example of using the lens to adjust the image, but also to take care of the screen light. The brightness from the center to each corner must be taken into account. So many of the world's projector developers are using LightTools and Code V.

We will continue to improve the two products, looking for more applications. For example, LightTools, customers can purchase some optional modules according to their own needs. There is no plan to add new products, our focus is to do our best to serve the new and old customers.

Photoelectric news: what is your challenge? The future will be how to improve these two software?

Bruce: