OSRAM executives from analysis of LED lighting industry focus

Five thousand years of Chinese civilization slowly flowing in the huge picture, crystal clear rings slowly lift...... The opening ceremony of the August 8, 2008 Beijing Olympic Games, the use of a large number of LED to create a grand visual feast, so that the audience amazed. But the charm of LED is far more than that - the world's top car in front of the high brightness headlights, fly into the homes of ordinary people's energy-saving lighting, the integration of micro LED projector phone...... OSRAM optical semiconductor company (OSRAMOpto) Asia Limited exclusive interview to accept the president and CEO of AlfredFELder, before the application of hot LED industry and its future trend made a wonderful comment.

"According to our survey, the global annual lamp shipments of approximately 50 billion, in addition to the 1 billion mobile phone, 100 million Taiwan flat-panel TVs, 100 million laptop computer, these are the potential market for LED," Felder said. I am responsible for the annual demand in the region of about 4 billion euros, and the growth momentum is very rapid, in which the phone button backlight, backlit display, including the largest consumer electronics market share. "

OSRAM optical semiconductor company is the world's one of the three lighting giant OSRAM's engaged in the semiconductor lighting company, headquartered in Regensburg, the main business includes lighting, backlighting and sensor product line, covering a wide range of display low power LED lighting type high power LED signal from. 2007 OSRAM global sales of about 5 billion euros, its optical semiconductor sales of EUR 700 million, accounting for the total sales of $14%.

The world's top car headlights favored LED

According to market research firm IMSResearch report, OSRAM optical semiconductor is the world's largest supplier of automotive LED market, 2007 23% share in the LED light vehicle market, followed by Lumileds and Nichia, the share was 16%.

Felder pointed out that the current global car applications LED annual sales of about 500 million to 600 million euros, in the inside of the car such as car dashboard, car radio, switch has 100% is the use of LED, and this trend is from the car to the car to accelerate the penetration of application application. "LED is the car taillights, and even the headlights market quickly swallowed the original market share of ordinary lighting, such as Europe began to popularize daytime driving lights (DRL). "

The xenon lamp in the headlight is still very common, but its large electricity consumption, and occupy a lot of space, so some of the top car manufacturers began to adopt LED, such as TOYOTA, Audi and GM respectively in some high-end cars on their headlights using LED module of OSRAM, in which TOYOTA is clear that the incandescent light bulb in 2015 across the board.

Lumileds and Nichia is undoubtedly OSRAM semiconductor optical biggest competitors, such as Audi also used Lumileds products; at the same time, because of low profits and consumer electronics market, automotive electronics market growth is very stable, many Taiwan area LED suppliers such as billion light electronics have begun to enter the market. In the face of competition, Felder seemed confident: "we are not worried about the presence of competitors, because the car is not a huge market capacity, the supplier can swallow whole, such as the Audi Lumileds products, and we also penetrate into Lumileds has been dominated by Cadillac. And OSRAM's product line is wider than others, we always maintain a leading technology, and has been in a favorable competitive position. "

LED general lighting: flying into the homes of ordinary people

The 22% power consumption due to general lighting, in Chinese this number is 12%, is the third largest source of power consumption after the air conditioning and office equipment, compared with the traditional lighting, LED solid-state lighting has advantages in energy saving, power consumption is only 25% of the ordinary light source, and the service life is 10 times that of the traditional light source and with the development of technology, these advantages are still expanding. And LED does not produce heat, there is no fire safety hazards in the home environment. All these factors contribute to the development of LED general lighting.

The biggest obstacle to the popularity of LED in the general lighting market is the high cost. Felder believes that although the price of a single LED than energy-saving lamps, incandescent lamps are expensive, but if taking into account the service life, power consumption and other factors, LED still has the advantage. He said: "we have two months before the successful launch of the luminous efficiency reached 110 lumens / watt products, and the fastest two months can produce 150 lumens / watt products, the next step is 200~220 lumens / watt products. With the continuous improvement of luminous efficiency, the overall cost advantage of LED will become increasingly apparent. "

At the same time, Felder also said: "because our customers have made not only in China, but more and more the product development department moved to Chinese, so OSRAM optical semiconductor also follow them into the China, will be brought to the design strength of Germany Chinese. "At present, the company is headquartered in Hongkong, Asia, and in Shanghai, Shenzhen have branches, in addition, they are also in Malaysia to build its first wafer fab in Asia, is expected to be put into use in 6 months.

LED can easily demonstrate projection mobile phone

OSRAM Opto Semiconductors recently launched a OSTARProjectionSMTLED, compact compact appearance and Gao Faguang efficiency, can be integrated into the phone's ultra micro projection device, so that the phone body into a projector